By Robert Brady March 6th, 2017 With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow. … Continue reading LinkedIn PPC: 5 Common Mistakes To Avoid
Donna Duncan — February 14, 2017 Follow @beseenontop— February 14, 2017 SEO is complex and ever changing. A search for “SEO Services” will tell you there are more than 15 million options to choose from. It’s hard to know where to start. This post defines search engine optimization with an emphasis on the skills, tools, … Continue reading How To Vet an SEO Company (and Avoid Disappointment and Failure)
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Greetje den Holder — February 10, 2017 Follow @GdenHolder— February 10, 2017 Some people seem to believe that crowdfunding is an easy way to get funding for your business idea. However, more crowdfunding campaigns fail than succeed. As Nermin Hajdarbegovic says: “For every Oculus Rift, there are literally hundreds of utterly asinine ideas vying for … Continue reading How to Avoid Embarrassing Crowdfunding Fails
Greetje den Holder — February 3, 2017 Follow @GdenHolder— February 3, 2017 Video Marketing Mistakes to Avoid This Year Advances in professional video production equipment and in smartphone technology, as well as the ease of use of video platforms, enable entrepreneurs to be experts in video marketing. Video marketing statistics show that nowadays, it is … Continue reading Video Marketing Mistakes to Avoid This Year
Anton Rius — February 2, 2017 Follow @gothamCulture— February 2, 2017 Feeling burned out at work is both frustrating and exhausting. Even if you enjoy some parts of your job, the continual stress can be overwhelming. If you feel overworked and under-appreciated, it’s easy to feel angry and resentful toward your team members or your … Continue reading How to Avoid Burnout at Work: 5 Proven Ways to Help You Re-Engage
Jeff Weinberger — February 1, 2017 Follow @jweinberger— February 1, 2017 It seems like a pretty simple statement: getting your strategy right and avoiding a strategy mistake is critical to getting the outcome that maximizes your marketing and business potential. Many companies, especially smaller and mid-size companies, tend to put lots of work into getting … Continue reading How to Avoid Your Biggest Strategy Mistake
Justin Wilson — January 24, 2017 Follow @Jus_Wilson— January 24, 2017 If you work in digital marketing, you will spend a lot of time nurturing your email list – encouraging people to share their email address and accept your communications is not easy. So imagine the frustration at not being able to get your communication … Continue reading 8 Ways to Avoid the Spam Folder
Julian Hooks — January 23, 2017 Follow @UltimateMedical— January 23, 2017 When trying to retain their most talented workers, burnout is a significant factor for companies. Employees burn out for many reasons — including stress, anxiety, boredom or poor work/life balance.However, engaged and dynamic organizations have an easier time retaining their best employees. Below are some best … Continue reading How To Help Your Team Avoid Burnout At Work
Yael Tolub — January 23, 2017 Follow @ClickTale— January 23, 2017 CXWith the average person spending about two hours a day on social media, it’s not surprising that 31% of consumers now claim that they use it to search for items to purchase. The percentage of people shopping directly within social media may seem small … Continue reading How to Avoid Cross-Platform CX Fails in The Social Media Era
