Tag Archives: Avoid

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ Tyson — November 6, 2018 — November 6, 2018 Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical … Continue reading The Most Common Coupon Strategy Mistakes (And How to Avoid Them) →

6 Tips to Avoid Common Accounting Mistakes

Account Management

Mike Kappel — November 1, 2018 Follow @PatriotSoftware — November 1, 2018 stevepb / Pixabay When you run a small business, many things are outside of your control. Although you can’t control the economy or consumer buying trends, you can limit costly accounting mistakes from wreaking havoc on your business’s bottom line. I know how … Continue reading 6 Tips to Avoid Common Accounting Mistakes →

Avoid Costly Credential Stuffing Attacks With These 4 Strategies

Cyber Attacks

Jon Schram — October 28, 2018 Follow @purplejon — October 28, 2018 Cybersecurity threats are becoming more prevalent each year, and business owners need to focus on protecting their companies and upgrading their defenses. Companies that use the internet to do business are especially at risk for credential stuffing, a tactic wherein botnets attempt to … Continue reading Avoid Costly Credential Stuffing Attacks With These 4 Strategies →

How to Avoid Being Laid Off

Career Development

Steele Champion — October 25, 2018 — October 25, 2018 Trick question, you can’t avoid being laid off. That’s not entirely true, unless you’re the CEO or owner, there is not much you can do, if anything, to avoid being laid off from your job. The right question should be, if you get laid off … Continue reading How to Avoid Being Laid Off →

4 Ways CMOs Can Avoid the Dangers of Complacent Leadership

Leadership Lessons

Bob Van Rossum — October 15, 2018 Follow @BobVR — October 15, 2018 Walk into the MarketPro offices on any given morning and you’ll that see we are big fans of Starbucks. So, we found it interesting that in an internal letter sent to employees, CEO Kevin Johnson stated that Starbucks would be making major … Continue reading 4 Ways CMOs Can Avoid the Dangers of Complacent Leadership →

Digital Content Collaboration Pitfalls and How to Avoid Them

Digital Engagement

Max Benz — October 15, 2018 — October 15, 2018 Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. The … Continue reading Digital Content Collaboration Pitfalls and How to Avoid Them →

5 Common Issues in the First Year of Business and How to Avoid Them

Management Skills

Chris Smith — October 8, 2018 Follow @officialsilb — October 8, 2018 It’s no news to any entrepreneur that the first year of business is a tough one. Navigating the ups and downs of being a business owner can be difficult but also incredibly rewarding. With the 5.7 million SMEs that exist in the UK, … Continue reading 5 Common Issues in the First Year of Business and How to Avoid Them →

7 Common SMS Text Message Advertising Mistakes to Avoid

SMS Marketing

Brian Mikes — September 9, 2018 Follow @betwext — September 9, 2018 Are you looking to connect with customers and boost your business sales, but aren’t sure where to start? SMS advertising, or text message advertising is the perfect place to begin. Learn seven common mistakes to avoid with this helpful guide. Before you begin … Continue reading 7 Common SMS Text Message Advertising Mistakes to Avoid →

Avoid the 8 most common pitfalls of automated bidding

Marketing Guide

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Frederick Vallaeys on September 6, 2018 Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this … Continue reading Avoid the 8 most common pitfalls of automated bidding →