Tag Archives: Available

Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available

Marketing Attribution

Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan  @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available →

Leaked Amazon memo says the company may run out of available labor by 2024

Amazon Employees

Leaked Amazon memo says the company may run out of available labor by 2024 Some locales, like California’s Inland Empire, are particularly at risk. A. Khalid @askhalid June 17, 2022   Brendan McDermid / reuters Amazon is likely to run out of prospective workers for its US warehouses by the year 2024, according to an … Continue reading Leaked Amazon memo says the company may run out of available labor by 2024 →

CRM for Small Businesses – 5 Best Softwares Available in the Market

Customer Relationship Managemnet

Rick Kranz October 1, 2021 80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe they offer excellent customer experience yet, only 8% of their … Continue reading CRM for Small Businesses – 5 Best Softwares Available in the Market →

Facebook’s ‘Premieres’ videos now available to all global Pages

Facebook Video

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018   Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages →

Google’s Header Bidding-Like Tool Becomes Available To All

Google Advertisement

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All →

How to build a better marketing strategy using new technologies available today

Marketing Strategy

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018   There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today →

LinkedIn Video is Now Available, but Do You Really Want It?

LinkedIn Pages

James Potter — January 25, 2018 Follow @thelinkedinman — January 25, 2018 LinkedIn introduced LinkedIn Video on their mobile app back in August 2017 with the idea that their members would “share their experience and perspective”, and “share ideas, learn from others and jump start new conversations.” Now hang on a minute, isn’t LinkedIn a … Continue reading LinkedIn Video is Now Available, but Do You Really Want It? →

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