Tag Archives: Automotive

Facebook automotive data indicates broad value of location-based customer insights

Greg Sterling on October 19, 2016   Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions are often based on perceptions, hearsay, anecdotal information or survey data. Location data, like that from Foursquare and … Continue reading Facebook automotive data indicates broad value of location-based customer insights

From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade

by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade

Automotive Marketing 101: Best Practices for Your PPC Campaign

by Jesse RennaOctober 6, 2016 Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a … Continue reading Automotive Marketing 101: Best Practices for Your PPC Campaign

Tips for Building a Quality Automotive SEO Strategy

by Omari Matthew, , Staff Writer, April 27, 2016 With Search being a foundational component of most auto dealers’ digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do … Continue reading Tips for Building a Quality Automotive SEO Strategy

Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements

New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015  Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements