Brian HughesMay 26, 2015 Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Eighty-nine percent of businesses say email marketing is … Continue reading How Email Marketing Automation Can Solve Your Top Sales Problems
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
William YatesMay 3, 2015 Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to equate. Even in the digital age these assertions continue to proliferate, and … Continue reading Marketing Automation: The ROI Reality [Infographic]
Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations
Tjeerd BrenninkmeijerMarch 7, 2015 These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation. Visitor to Lead Management + Lead to Revenue Management Content Marketing and Marketing Automation … Continue reading CMS and Marketing Automation: 5 Things to Remember When Considering Integration
Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015 The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything
If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders. The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs … Continue reading Email Automation: An Essential For Your Business
Patrick Murphy December 18, 2014 Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto. Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20 percent – produces … Continue reading Marketing Automation Follows The 80/20 Rule, What About Your Business?
Andres Serrano November 19, 2014 The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, because things are getting pretty full-on here too! The holidays are our busiest sales window opportunity. But … Continue reading The Ultimate Email Marketing Automation Christmas List
By Trent Dyrsmid, Published October 24, 2014 I have owned professional services businesses for my entire career as an entrepreneur and there is one thing that I know for sure: if you don’t create systems and processes to maximize your team’s efficiency, you will struggle to be profitable. And if you struggle to generate profits, … Continue reading Automation Isn’t Just For Marketing: Secrets For Professional Services Companies
