Tag Archives: automation

In 2015, Automation Technologies Will Ease Path To Contextual

by Amanda Hinkle, Oct 23, 2014 Ready or not, here it comes. A wave of marketing that has been growing for years — contextual marketing — will reach new heights in 2015. If your organization does not have the ability to capture and leverage a significant amount of data for personalizing and “right-timing” your … Continue reading In 2015, Automation Technologies Will Ease Path To Contextual →

Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers

Marketing Guide

As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers →

8 Steps to Optimizing Marketing Automation

Marketing Guide

Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have … Continue reading 8 Steps to Optimizing Marketing Automation →

What Is Marketing Automation?

Email Marketing

Marketing is not a fancy new term for email marketing. It is a suite of tools that enable modern marketing practices to improve the customer experience and potential for revenue. We like to think of marketing automation as the competitive advantage that all online businesses need to add to their arsenal. What it Usually consists … Continue reading What Is Marketing Automation? →

Real-Time Automation, In-App Tracking Comes To Affiliate Marketing

Web Management Guidelines

Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing →

5 Tips for Succeeding with Your Marketing Automation Implementation

Sales Guide

Now that you have made the decision to implement a marketing automation platform (MAP), where do you go and how do you ensure success as you move forward? It may seem simple enough to, say, flip the switch and scream “It’s Alive”, but it’s not. Just having the technology is not enough to achieve the … Continue reading 5 Tips for Succeeding with Your Marketing Automation Implementation →

Marketing Automation Best Practices

Marketing Guide

It’s no secret that the popularity of marketing automation has been growing. Once thought the exclusive domain of larger than life firms, the marketing strategy and software has become increasingly accessible to smaller firms. But what exactly is Marketing Automation? Marketing Automation in a Nutshell In short, it allows marketers to build a user profile … Continue reading Marketing Automation Best Practices →