Vishal PindoriyaSeptember 15, 2015 Automated messages and responses had a brief period where they were considered poor form, as the social media age rose and everyone encouraged real engagement over marketing. But that comparison isn’t really fair because marketing is always a part of the equation, it’s only a matter of degree and subtlety. In … Continue reading Why Email Automation Is Essential For a Successful Business
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can’t ignore when it comes to a strong foundation. Travis Wright on September 10, 2015 Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its … Continue reading Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
Jonny Ross From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious … Continue reading 4 Creative Uses of Marketing Automation
Francesca Di MeglioAugust 25, 2015 From the dawn of the first factory assembly line, automation in the workplace has improved quality and accuracy, while saving energy and labor. It brings big processes to scale and, most importantly, it saves money and time. But automation isn’t just for big enterprise, it’s for the little guys too. … Continue reading More Success with Less Effort: Why Automation Works
Vasudha VeerannaAugust 15, 2015 Social media automation is a boon, particularly when you’re strapped for time, and having trouble juggling all your social accounts. Despite the many advantages of automation, some people may warn you against using it to boost your social media marketing efforts on the following grounds. But let me tell you just … Continue reading Social Media Automation Myths – Addressing The Elephant In The Room
Kat RobinsonAugust 7, 2015 In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great content on general SEO best practices but there seems to be a gap in content that explains how to best use a marketing platform to support a … Continue reading Marketing Automation and SEO: Subdomains vs. Subdirectories
ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools
Jeremy JusekJuly 21, 2015 Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you … Continue reading 3 Digital Automation Practices For Small Businesses
Vasudha VeerannaJuly 2, 2015 Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it … Continue reading 3 Steps to Building an Effective Social Media Automation Strategy
