by Dave Brock March 5, 2016 Follow @davidabrockMarch 5, 2016 There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. It got me to thinking about the future of buying and selling. The sales and marketing automation markets are among the hottest SaaS markets around. Each year, … Continue reading The Brave New World Of Buying Automation
Tag Archives: automation
Automation and Social Media: You Need to Know How to Balance
by Carol Stephen February 14, 2016 Follow @Carol_StephenFebruary 14, 2016 Finding that sweet spot between live interaction and posts can be a tricky business. Some people like to automate everything, and others are purists about live posting. A hybrid approach can save you time and energy, but what is the best ratio of automated to … Continue reading Automation and Social Media: You Need to Know How to Balance
Tips For Calculating Marketing Automation ROI
by Dean Keipert February 9, 2016February 9, 2016 Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale. So tracking … Continue reading Tips For Calculating Marketing Automation ROI
Why Social Automation Is Not A Cop Out
by Olivier Choron February 4, 2016 Follow @purechannelappsFebruary 4, 2016 Just because you use social media automation software to create and send social media posts does not make you’re an unengaged robot. It means you’re being efficient and using your time wisely. “Impersonal”, I think not!I am by no means suggesting that using this software … Continue reading Why Social Automation Is Not A Cop Out
Marketing Tech Evolves Beyond Automation — And Toward Intuition
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition
6 Simple Steps To Start To Benefit From Marketing Automation
By Kari Pritchard December 11th, 2015 Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation campaign off the ground is more complicated – at first. … Continue reading 6 Simple Steps To Start To Benefit From Marketing Automation
Monday Tips: 4 Automation Tools For Your Twitter Marketing
by Susan Gilbert November 23, 2015 Follow @SusanGilbertNovember 23, 2015 Twitter Tools that Will Help Harness Your Network Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you improve your marketing schedule on Twitter. Here’s four links with … Continue reading Monday Tips: 4 Automation Tools For Your Twitter Marketing
What is Local Marketing Automation Software?
Marketing at the local level can be enhanced — and more efficient — when tasks are automated. Claire Schoen on October 26, 2015 Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand … Continue reading What is Local Marketing Automation Software?
Why Email Automation Is Essential For a Successful Business
Vishal PindoriyaSeptember 15, 2015 Automated messages and responses had a brief period where they were considered poor form, as the social media age rose and everyone encouraged real engagement over marketing. But that comparison isn’t really fair because marketing is always a part of the equation, it’s only a matter of degree and subtlety. In … Continue reading Why Email Automation Is Essential For a Successful Business
Why You Need To Make Video Part Of Your Marketing Automation Strategy
Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical. Michael Litt on September 11, 2015 I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your … Continue reading Why You Need To Make Video Part Of Your Marketing Automation Strategy
Random Posts on
How to Work Safely with a Boss Who Doesn’t Do Follow-up
How to Get Organized In Your Business Before the New Year
10 highly rated companies with more than 600 open remote jobs
How Ecommerce Businesses Can Prepare For The Return of the High Street
The Future of Work: Can You Adapt Fast Enough Before Becoming Unemployed?
Tony Byrne: Spotlight on the expert
50 Digital Marketing Stats To Start Your Day
Should You Outsource Or Do Your Own Digital Marketing?
