by Miranda Paquet July 17, 2016July 17, 2016 I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s what a lot of businesses send when they start using email marketing automation. You want to save time, … Continue reading How to Use Email Marketing Automation, Without Turning Your Subscribers Off
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Jeff Baum on July 11, 2016 Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the … Continue reading Using automation to execute PPC strategy
by Aaron Agius June 23, 2016 Follow @IAmAaronAgiusJune 23, 2016 How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Wish your subscribers a happy birthday? While there’s nothing wrong with any of those … Continue reading 5 Simply Awesome Email Automation Funnels To Build Today
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads. Mary Wallace on June 21, 2016 There’s no argument that the pipeline of new leads — ones that are well-qualified and ready to buy — is the responsibility of … Continue reading Get the most out of your marketing automation investment
by Brittany Berger May 25, 2016 Follow @bberg1010May 25, 2016 There comes a point in every savvy solopreneur’s career where they’re like, “Oh, shit.” You see… They’ve finally implemented all the lifehacks and workhacks and think they can’t get any more productive. Are you there yet? You’re a master at efficiency. You’ve figured out your … Continue reading The Easiest Ways to Save Time on Your Business: Scheduling & Automation
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content. Jeffrey L. Cohen on May 20, 2016 If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered, algorithm-based … Continue reading Guarantee your marketing automation success with persona-based content
by Brittany Berger May 13, 2016 Follow @bberg1010May 13, 2016 I’ve got bad news for you. You might not be able to become more productive for your business anymore. You’ve implemented all the lifehacks. You’re using all the right time management techniques. You’re batching your tasks. Overall, you’re a damn ninja. And there are no … Continue reading Workflow Automation: A Solopreneur’s Secret Weapon
by Mike Parry May 3, 2016May 3, 2016 I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperors New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you … Continue reading Email Marketing Automation or the Emperor’s New Clothes?
by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation
by Brandon Gains April 5, 2016 Follow @brandongainsApril 5, 2016 Email automation is the key to building a successful digital business. An autoresponder email track is among your most powerful tools. But like any tool, the power lies in how you use it. When a visitor subscribes to your email list, a degree of trust … Continue reading How To Create Powerful Email Automation Tracks
