Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review A drip campaign is a tool that sends automated triggered emails to people in order to nurture them and convert them into customers. The system works in a pretty simple way: it sends messages to prospects repeatedly according to the set time, triggers (user … Continue reading How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review
Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now. Amanda Farley on March 7, 2019 When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent … Continue reading Why agencies are feeling ‘meh’ about automation
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. Jim Yu on March 6, 2019 Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a … Continue reading Embracing automation and maximizing SEO performance
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation
Anthony Carranza — January 9, 2019 Follow @anthonycarranza — January 9, 2019 Technology continues to play a huge part in business development and innovation. In addition, artificial intelligence along with growing investments in robotic process automation (RPA) will continue to expand. According to a Forbes report, the RPA market will reach $ 1.7 billion in … Continue reading What to Expect From Robotic Process Automation in 2019 [Infographic]
Brian Wallace — November 16, 2018 Follow @nowsourcing — November 16, 2018 By 2022, almost half of all employers predict that automation could cause a shift in their workforce, namely a shift away from human employees. With huge margins for productivity and revenue growth, automation comes fast, but smart business leaders do well to consider … Continue reading Will Your Job Be Replaced By Automation? [Infographic]
Don Dalrymple — September 12, 2018 Follow @dondalrymple — September 12, 2018 Photo by rawpixel.com on Pexels.com I have shared about the need to unlearn and reinvent continually because of market forces all around you and the pace of change. Once you see something that was once hard become convenient, commoditized and automated, you have … Continue reading Valuable Skills in the Automation Economy
Susan Tucker — August 16, 2018 Follow @getsusanmktg — August 16, 2018 Pixelkult / Pixabay If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added … Continue reading Considering Marketing Automation? Start With Social Media
