Tag Archives: Authority

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

4 Link Building Strategy Tips that Will Boost Your Website Authority

Brian Appleton — February 14, 2018 Follow @BArailrunner — February 14, 2018 SEO and link building strategies go hand in hand. One can’t be nearly as effective without the other. In case you’re not familiar, link building is the practice of getting websites and publications to link to your website pages and content. These types … Continue reading 4 Link Building Strategy Tips that Will Boost Your Website Authority

How Your Authority as a CEO Could be Damaging for Your Team

Paul Keijzer — February 1, 2018 Follow @Paul_Keijzer — February 1, 2018 Goumbik / Pixabay As a CEO there’s no doubt the entire company is your responsibility. You’re responsible for its success and failure and its growth and how it functions. And you have the responsibility and duty to be accountable for everything that goes … Continue reading How Your Authority as a CEO Could be Damaging for Your Team

6 Essential Cornerstones to Become an Undisputed Authority in Your Niche if You Own a Small Business

Robert Lingard — November 15, 2017 — November 15, 2017 It’s public perception that in life you don’t get what you wish for but what you work for. However, hustling, being a relentless person who never sits back, will not guarantee you success in pursuing your goals and becoming the person you aim to be. … Continue reading 6 Essential Cornerstones to Become an Undisputed Authority in Your Niche if You Own a Small Business