Tag Archives: Audiences

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Aleks Nikitina — May 17, 2019 — May 17, 2019 Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an … Continue reading A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Leveraging RTB display to engage, nurture and convert audiences through personalization

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019  With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization

Why You Need to be Able to Make Your Case to a Variety of Audiences

Liz Kislik — August 4, 2018 Follow @lizkislik — August 4, 2018 Very few decision-makers operate completely independently — even CEOs usually have to answer to a board. So unless you’re a sole owner, or a sole employee, you need to appeal to many different audiences to get support for your initiatives, as well as … Continue reading Why You Need to be Able to Make Your Case to a Variety of Audiences

Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018   Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns

Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

By Jordan Bucknell May 1st, 2018 The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to … Continue reading Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads