Tag Archives: Audiences

Why You Need to be Able to Make Your Case to a Variety of Audiences

Liz Kislik — August 4, 2018 Follow @lizkislik — August 4, 2018 Very few decision-makers operate completely independently — even CEOs usually have to answer to a board. So unless you’re a sole owner, or a sole employee, you need to appeal to many different audiences to get support for your initiatives, as well as … Continue reading Why You Need to be Able to Make Your Case to a Variety of Audiences

Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018   Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns

Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

By Jordan Bucknell May 1st, 2018 The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to … Continue reading Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

4 Quick Strategies to Make Your Facebook Custom Audiences More Effective

Nicole Blanckenberg — February 12, 2018 Follow @https://twitter.com/NicoleBlancken — February 12, 2018 It is its ability to enable advertisers to create such specific, segmented, well-defined audiences that makes Facebook advertising so successful. By being able to more finely target based on demographics, interests, and behavior, Facebook Custom Audiences ensures you are getting the right message … Continue reading 4 Quick Strategies to Make Your Facebook Custom Audiences More Effective

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Larry Kim — December 16, 2017 — December 16, 2017 Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the … Continue reading 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective