Maximizing Ad Revenue with Google Ads Audiences Ruud Hein | February 20th, 2024 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested … Continue reading Maximizing Ad Revenue with Google Ads Audiences
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration by Colin Kirkland , November 1, 2022 Snap Inc. has announced a new partnership with BigCommerce — an ecommerce platform focused on helping B2C and B2B brands — inviting U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and … Continue reading Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
How To Engage Niche Audiences at the Right Time Calendar / 10 Jun 2022 Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, … Continue reading How To Engage Niche Audiences at the Right Time
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
