Tag Archives: Audiences

How to Create Amazing Facebook Audiences You Can Actually Sell To

Allen Finn — November 8, 2017 — November 8, 2017 Creating Facebook audiences isn’t rocket science, but with the seemingly endless waves of targeting options available, it sure can feel like it. Unsplash Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how … Continue reading How to Create Amazing Facebook Audiences You Can Actually Sell To

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Nicole Blanckenberg — July 29, 2017 Follow @https://twitter.com/StoreYaCom — July 29, 2017 If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic … Continue reading 5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

The power of location audiences: A buyer’s guide & scorecard

Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Michael Della Penna on May 10, 2017   There has been a lot of discussion about proximity … Continue reading The power of location audiences: A buyer’s guide & scorecard

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017   Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses