Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Tag Archives: Audiences
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration by Colin Kirkland , November 1, 2022 Snap Inc. has announced a new partnership with BigCommerce — an ecommerce platform focused on helping B2C and B2B brands — inviting U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and … Continue reading Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
How To Engage Niche Audiences at the Right Time
How To Engage Niche Audiences at the Right Time Calendar / 10 Jun 2022 Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, … Continue reading How To Engage Niche Audiences at the Right Time
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
How to Supercharge Your PPC Performance Using LinkedIn Audiences
Christopher Jankun April 14, 2021 As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is … Continue reading How to Supercharge Your PPC Performance Using LinkedIn Audiences
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Audiences to Exclude From Your Facebook Campaigns
Renata Ekine September 11, 2020 Typically when we create a Facebook campaign we tend to focus on targeting the right audience and setting the right budget and bid strategy, and we forget about the most crucial success factor of them all! In this article I will be sharing with you the type of audiences you … Continue reading Audiences to Exclude From Your Facebook Campaigns
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences
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