Jasz Rae Joseph — May 31, 2017 — May 31, 2017 Marketers who use video grow revenue 49 percent faster than non-video users. Video marketing can be a great addition to your inbound marketing plan because it boosts engagement, is easy to monitor and allows you to be more creative. However, video marketing for SEO … Continue reading Engage Your Audience with Video Marketing for SEO
Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers
Hana LaRock — May 7, 2017 — May 7, 2017 Every business has their niche, and within that, they may cater to a very specific kind of audience. Knowing your target audience is essential to bringing in more business and driving your marketing campaigns. However, as much as you should get to know your own … Continue reading Are You Busy Spreading Your Business to a Wider Audience?
By Joe May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
Marko Saric — April 29, 2017 Follow @MarkoSaric— April 29, 2017 The New York Times shut down some of their blogs. The reason was that they “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.” The visitors “expected us to be … Continue reading Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience
Sahail Ashraf — April 28, 2017 Follow @Talcontent— April 28, 2017 One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people … Continue reading How To Build A Better, More Relevant Audience on Instagram
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
Latasha Doyle — April 10, 2017 Follow @easel.ly— April 10, 2017 What’s the ONE thing you need to make your audience, students, or clients love the infographics you create? It’s our best-kept secret… are you ready? A story. No, it’s not amazing design, it’s not perfect icons, it’s not the alt tags or SEO optimization. … Continue reading Make Your Audience Fall in Love With Your Infographic
