Victoria VessellaOctober 28, 2015 In the age of the internet, consumers have access to a host of information about companies and their products and services. The content an organization produces, its social media profiles and interactions, and even its website design say a lot about that organization’s mission and values. With so much easily accessible … Continue reading How a Strong Company Culture Can Attract Consumers
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
William ComcowichSeptember 9, 2015 Image credit: Mike Litcht The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any rate. … Continue reading Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You – And Mislead You
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Katie LeimkuehlerAugust 24, 2015 LinkedIn is a highly useful social media platform that can help you find a lot of success for your personal brand or business. There are many different tools provided on LinkedIn to help you succeed, and they’re all very manageable and easy to use. One of the most difficult parts of … Continue reading 5 Ways to Attract Recruiters, Clients, and Customers on LinkedIn
Personal Branding BlogJuly 25, 2015 A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with … Continue reading Attract Website Visitors for Your Personal Brand Through Social Media
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Erin Dore MillerJune 26, 2015 There has been a lot of talk recently about the challenges of recruiting and hiring good people. In many ways, this is a good problem to have! It means that your company is growing. It means that you’re not comfortable settling for average employees. It also means that the challenge … Continue reading How to Attract Top Candidates to Your Company
Jeremy BoudinetJune 19, 2015 Five mantras for attracting and obtaining top Millennial talent in your industry. Much has been made about the challenges associated with Gen-Y employees. Whether the topic is Millennial management (they’re needy and crave feedback), loyalty (they’re mercenary and impatient about promotions, raises, and leadership opportunities), or focus/motivation (they’re distracted by social … Continue reading How To Attract Top Millennial Talent
Kevin O’BrienJune 7, 2015 Admit it, your company is graying a bit at the temples. The bulk of your team remembers the Sony Walkman, the ’85 Bears winning Super Bowl XX, and a time when Bruce Willis actually had hair. But so what? Your 20 year recruiting and sales veterans are exceptional. Their cumulative candidate … Continue reading Why Your Staffing Firm Can’t Attract Millennials
