Users crave more private, exclusive communities — and it’s a golden opportunity for marketers to connect in a new meaningful, insight-driven way. Taylor Peterson on February 9, 2024 It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality … Continue reading Why now is the time to pay attention to micro-communities
By Fast Company Staff January 18, 2024 From the infinite scroll of Facebook and Instagram to the temptation of a perfectly sunny day, there are a lot of distractions that prevent you from zeroing in on your work. Turns out, human brains are in the moment for just over half of our waking hours—a … Continue reading You can coach your brain to increase your attention span—here’s how
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. Chris Wood on January 11, 2024 When done right, email is an effective, low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of … Continue reading 2024 Predictions: Email captures marketers’ attention
Where 6M Pieces Of Content Got Attention by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Content will once again this year become a focus for marketers, but perhaps not the way you might expect. While this year many marketers will create and test content with the assistance of generative artificial intelligence (GAI), Neil Patel, … Continue reading Where 6M Pieces Of Content Got Attention
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
DoubleVerify, Scibids Unveil AI-Powered Attention Metrics by Laurie Sullivan @lauriesullivan, June 19, 2023 DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic Optimizer. To maximize return on ad spend (ROAS) and campaign outcomes, DoubleVerify entered an exclusive partnership with Scibids … Continue reading DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use
Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention
Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape
