Working from home has been a boon to the attention economy, but understand that it will not last. Chris Elwell on May 1, 2020 Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of … Continue reading Enjoy the attention glut while it lasts
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment
Anthony Carranza — November 29, 2019 Follow @anthonycarranza There’s no arguing that networking is still one of the most important parts of growing your business. Choosing your best methods for networking, however, has become a somewhat divisive topic. While some argue that the internet, all the modern tools it has brought with it is the … Continue reading Business Networking Trends Worthy of Your Serious Attention in 2020
JoAnne Funch — November 7, 2019 Follow @joannefunch I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a … Continue reading The Difference Between Gaining Attention & Being Ignored
Frederik Bussler — October 24, 2019 Getting user attention is becoming tougher. Much, much tougher. The data backs this up. Let’s consider a few statistics: 86% of users suffer from “banner blindness,” meaning that they’re not paying attention to ads at all. Tons of users (around 47%) are using ad blockers. A whopping 96% of … Continue reading Attention is Becoming Harder to Get…Here’s How to Get More Conversions
Kris Spisak — October 3, 2019 Follow @MidloWeb You could argue Google is more than a search engine. It was added to the Oxford English Dictionary as a verb in 2006, meaning to search the internet utilizing the Google search engine, but it’s become a generic word for looking things up. Go google that. Let’s … Continue reading Should You Pay Attention to the Google Search Console? Absolutely.
Tom Martin — August 28, 2019 Follow @TomMartin — August 28, 2019 Getting and maintaining a consumers’ or sales prospects’ attention. It’s the single hardest and most important step in any sales process. So how, in a digitally centric, content overload world do you actually do it? Getting A Sales Prospect’s Attention People will take … Continue reading How To Get People To Pay Attention To You
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span
Dave Sutton — June 25, 2019 — June 25, 2019 According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email … Continue reading Digital Marketing Trends You Need to Pay Attention to Now!
Kara Perez — June 21, 2019 — June 21, 2019 Focus, being present or living in the moment. Chance are you’ve heard some version of this in the last few days. Being present has become a buzzy topic, one that everyone from lifestyle gurus to researchers. Headlines tell us over and over again that our … Continue reading How to Focus Your Attention Better at Work