Tag Archives: Attention

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention

How to Attract Customer Attention in a Fragmented Digital Landscape

Erin Hynes July 13, 2021 It’s become increasingly competitive in our fragmented media landscape to attract customer attention. This is in part because advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. With so many touchpoints, there is more competition for the attention of your desired audience. … Continue reading How to Attract Customer Attention in a Fragmented Digital Landscape

3 Factors to Improve Attention and Interaction in Virtual Meetings

Julie Hansen April 29, 2021 May I have your attention, please?! … Gosh, if only it were that easy! I’m sorry to say that virtual interaction rarely happens on its own. Meaning that, as the salesperson, it is your responsibility to create both the desire and the opportunity for your customer to easily interact with … Continue reading 3 Factors to Improve Attention and Interaction in Virtual Meetings

Lack of Attention to This “Big Rock” in Your Business is Costing You

Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You

From Attribution to Attention: Future Proofing Brand Investment

From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment

Business Networking Trends Worthy of Your Serious Attention in 2020

Anthony Carranza — November 29, 2019 Follow @anthonycarranza There’s no arguing that networking is still one of the most important parts of growing your business. Choosing your best methods for networking, however, has become a somewhat divisive topic. While some argue that the internet, all the modern tools it has brought with it is the … Continue reading Business Networking Trends Worthy of Your Serious Attention in 2020