Tag Archives: Attention

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019   Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Attention Spans Are Growing

Attention Spans Are Growing by Laurie Sullivan , Staff Writer @lauriesullivan, August 28, 2018 Business professionals are spending more time with content. In fact, 59% say they can give a piece of content their undivided attention without becoming distracted more today versus one year ago. And 49% admit they have become more selective about the content … Continue reading Attention Spans Are Growing

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018  As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy

4 PPC Metrics That Get More Attention Than They Deserve

Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve

The State of Attention Analytics – Editors Weigh In

Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In

5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested