Alice Oh — September 13, 2018 — September 13, 2018 In today’s modern marketing world, traditional marketing tactics like banner ads and printed advertisements are quickly fading into a thing of the past. You probably haven’t even noticed a majority of these types of ads or offers from brands in your day-to-day lives. That’s simply … Continue reading How to Use Video As Your Greatest Marketing Asset
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions Jacob Baadsgaard on July 20, 2018 Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales … Continue reading Planning to make a video ad or other video asset? 3 things to consider
Niels Footman — August 18, 2017 Follow @NielsFootman — August 18, 2017 It’s no great mystery why thought leadership should be so enticing for asset managers. In a sector riddled with regulation, where product differentiation often borders on the impossible, thought leadership provides a medium for clear, insightful, thought-provoking content that clearly distinguishes you and … Continue reading Thought Leadership In Asset Management: What It Is And What It Should (Never) Be
Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017 Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 If you’ve ever been even remotely active on LinkedIn, then you know the sure signs of someone whose job future is uncertain. I see it all the time working at an agency with some of the best marketing recruiters around. After weeks or months … Continue reading The Powerful Career-Building Asset Top Marketers Ignore Most
by Tamar Frumkin May 16, 2016 Follow @tamarushMay 16, 2016 Despite the many benefits of using social media for business, brands still get a bit anxious about the potential for customers to use their social media channels as a platform to publicly blast every mistake made, essentially airing out all dirty laundry right in front … Continue reading How to Turn Social Media Complaints into Your Company’s Biggest Asset
by Paul Trujillo April 25, 2016 Follow @TruPaultxApril 25, 2016 Don’t let a bad experience with the wrong program prevent your business from tracking its assets. Get the user-friendly features and reliability you need in good asset management software. Asset management practices and tools have evolved as technology has evolved. Years ago, people had only … Continue reading Look for These 7 User-Friendly Features in Asset Management Software [Infographic]
by Amanda Soderlund February 20, 2016 Follow @Clutch_coFebruary 20, 2016 When running a business, there are a million things to plan, schedule, and worry about. You have products or content to produce. You have financing to secure. You may need to hire contractors or employees. Under such a constant time crunch, you may be tempted … Continue reading Why a Website is Your Business’s Most Important Asset, and How to Improve It
by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
Linkedin Is The Place For Moving Ahead As A Professional I recently wrote an article, Time to Change the Way I Use LinkedIn and it has been the difference maker for me. Let me explain how it can be an asset. Also, let me give you a piece of advice. With any type of asset, … Continue reading Why LinkedIn Has Become An Asset For Me
