Tag Archives: Asset

20 questions to ask digital asset management platform vendors during the demo

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo

Digital asset management platform Bynder acquires GatherContent

GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Chris Wood on March 3, 2022   Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. The move adds … Continue reading Digital asset management platform Bynder acquires GatherContent

Does your organization need a digital asset management platform?

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform?

What is digital asset management, and why do marketing technology stacks need these tools?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?

Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It

Max Palmer September 25, 2021 Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest … Continue reading Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It

Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset

How Storage Asset Management succeeds by marketing its third-party storage owners

SAM relies heavily on customer reviews, managed through Reputation Kim Davis on May 14, 2021 Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has … Continue reading How Storage Asset Management succeeds by marketing its third-party storage owners

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management

Software Asset Management – Why Track Employee Application Use?

Dale Strickland November 13, 2020 Tracking application use is a critical component of Software Asset Management (SAM). In this article I will define what SAM is, outline the goals and benefits of SAM, and provide you with tips for reducing software costs in your organization. What is Software Asset Management and Why is it Important? … Continue reading Software Asset Management – Why Track Employee Application Use?