Tag Archives: Asset

Why Your Business Needs Both Content Management & Digital Asset Management

Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management

Value of Corporate Reputation as an Intangible Asset

Brianne Schaer — June 27, 2019 — June 27, 2019 The success of your business often rides on one thing: your corporate reputation. But how can something so important be so desperately intangible? Despite our inability to “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing. … Continue reading Value of Corporate Reputation as an Intangible Asset

5 Best Practices for Successful Software Asset Management

Gabe Honesto — December 13, 2018 — December 13, 2018 Today, Software Asset Management (SAM) is more important than ever. This is because organizations are using more software than ever before. New tools are constantly being developed to assist with a myriad of business functions, from marketing, to sales, to HR. For this reason, software … Continue reading 5 Best Practices for Successful Software Asset Management

Planning to make a video ad or other video asset? 3 things to consider

Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions Jacob Baadsgaard on July 20, 2018  Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales … Continue reading Planning to make a video ad or other video asset? 3 things to consider

Thought Leadership In Asset Management: What It Is And What It Should (Never) Be

Niels Footman — August 18, 2017 Follow @NielsFootman — August 18, 2017 It’s no great mystery why thought leadership should be so enticing for asset managers. In a sector riddled with regulation, where product differentiation often borders on the impossible, thought leadership provides a medium for clear, insightful, thought-provoking content that clearly distinguishes you and … Continue reading Thought Leadership In Asset Management: What It Is And What It Should (Never) Be

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017   Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success