Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
Microsoft AI-Powered CTV Asset Ad Recommendations On The Way by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2024 Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV (CTV) ad recommendations. The video tool launched today, but Microsoft did not provide an exact timeline … Continue reading Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers
Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. John Horodyski on January 5, 2024 Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential … Continue reading The opportunities for AI in digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
