Tag Archives: Article

How Your Resume Must Resemble a News Article to Get Past that First Scan

by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan →

Facebook makes it clearer when an Instant Article is an advertorial

Facebook Instant Articles

Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial →

The Perfect Article Has Exactly 738 Words (Just Kidding)

Content Strategy

by Heather Baker June 8, 2016June 8, 2016 In Search of the (Elusive) Perfect Blog Post Template There’s actually a profusion of them out there. Social Triggers has one, HubSpot has five and CoSchedule even put together a 5-point checklist they claim will ‘rock a perfect blog post’. Not to be outdone, Buffer went a … Continue reading The Perfect Article Has Exactly 738 Words (Just Kidding) →

9 Article Mistakes to Avoid to Have a Killer Blog

Blogging Ethics

by Scott Lambert December 22, 2015 Follow @xcellimarkDecember 22, 2015 Blogging is a critical part of any content marketing strategy. It’s part art, part science and 100 percent mandatory. If you’re curious about how to write a good blog article, there are plenty of great examples out there. For material, look to your company’s unique … Continue reading 9 Article Mistakes to Avoid to Have a Killer Blog →

Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You

Success Stories

In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content. Patrick Armitage on July 28, 2015 So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time … Continue reading Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You →

If You Want to Pitch Me an Article, PLEASE Do Not Do These Things…

Blogging

Mandy EdwardsJune 23, 2015 As the owner of a website that publishes blog posts and articles, I get emails just about daily from people wanting to publish on my site. In fact, it got so bad I set up a separate email address for it. There’s nothing wrong with pitching an idea or an article … Continue reading If You Want to Pitch Me an Article, PLEASE Do Not Do These Things… →

How to Optimize a Blog Article for SEO

Search Engine Optimization

Dave OrecchioFebruary 1, 2015 Wondering how to optimize a blog article for SEO? Search Engine Optimization (SEO) has become an important topic for B2B business ever since the power for product research shifted from the seller to the buyer. The importance of ranking onto the first page of search engine results for your website content … Continue reading How to Optimize a Blog Article for SEO →

Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)

Business Startup, Marketing Strategy

Tired of reading bold predictions without actionable advice? Columnist David Rekuc has you covered. David Rekuc on December 30, 2014 Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where … Continue reading Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week) →

The Effective Strategy For Article Marketing

Marketing Guide

Probably the greatest component of internet and online marketing is the vastness of it. That is to say, there are many different strategies that can be employed to promote a product or service online. More importantly, these strategies have long since proven to be effective and that is why so many people employ them. And, … Continue reading The Effective Strategy For Article Marketing →

3 Tips For Effective Article Marketing

Internet Marketing

Effective article marketing is the key to the success of many people working from home. You can work at your convenience from you home and also be your own boss. The very fact that you can make a lot of money and do not have to report to anyone is lucrative enough for many across … Continue reading 3 Tips For Effective Article Marketing →