Tag Archives: Article

Anatomy of an Inbound Marketing Blog Article: The Introduction

Joe Gillespie — June 11, 2019 — June 11, 2019 An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, … Continue reading Anatomy of an Inbound Marketing Blog Article: The Introduction

5 of the Most Popular Blog Article Types (And How to Create Them)

Connor Gillivan — January 12, 2019 Follow @ConnorGillivan — January 12, 2019 rawpixel / Pixabay Business blogging is one of the best ways to gain traction with audiences. But you have to reach them first before you can deliver your message. Knowing what type of blog articles appeal to people – and how to create … Continue reading 5 of the Most Popular Blog Article Types (And How to Create Them)

How to market your brand using interactive native content — Part 4

How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017   After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4

Google Warns (Yet Again!) About Article Creation and Link Building

Judy Caroll — July 3, 2017 Follow @JudyCaroll1 — July 3, 2017   A modern business can never survive without applying the most effective strategies to generate high-quality leads. One of these tools that any business marketing executive can never live without is link-building. Indeed, you can never doubt the many benefits that link building … Continue reading Google Warns (Yet Again!) About Article Creation and Link Building

How Your Resume Must Resemble a News Article to Get Past that First Scan

by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan

Facebook makes it clearer when an Instant Article is an advertorial

Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial