By Julie Kim March 09, 2022 Hiring is a lot like sales: They’re both sheer numbers games. However, if you approach the process strategically, you can play the game smart. For the last four years, I’ve been the leader of talent acquisition at an advertising tech company, which has grown to nearly 150 employees … Continue reading How to hire for talent who will stick around
By Rachel Kim Raczka February 09, 2022 Nadya Okamoto wants to make your period better. Well, better for you, and better for the environment. On average, Global Citizen estimates that menstrual products can sit in landfills for 500 to 800 years before they fully decompose, to say nothing of the single-use plastic applicators. August, … Continue reading This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
Freddy Muriuki October 21, 2021 An effective team comprises of people who are working towards achieving a common goal. They hold themselves accountable and complement each other’s skills. However, an effective team can easily become dysfunctional. Team members can suddenly become undervalued, competitive, and overwhelmed. It goes to show that there’s a problem somewhere. Distrust, … Continue reading How to Turn Around a Dysfunctional Team
Natalie Luneva September 25, 2021 Do you believe in community-led growth? Even if you don’t, thousands of SaaS companies have already built their communities on different platforms and have reached a new level of relationship with their users. Private communities help lower ad expenses, build social proof, better serve your users, and the list goes … Continue reading How to Engage a Community Around Your SaaS
Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Andrey Sergeenkov June 22, 2021 The post-covid era is gradually coming into action as vaccines continue to be rolled out globally. However, most businesses that took a hit from the pandemic are yet to recover or probably shut down completely. Currently, many people and companies are looking for alternative survival solutions as the world resumes … Continue reading Top 10 Profitable Business Ideas in 2021 and How to Make Money Around Them
Whitney A. White March 30, 2021 Leveraging Your Talents to Drive Your Business There are a lot of talented people in the world, but to achieve success, talent is not enough. You need to know how to leverage your talent. I often coach on what I consider to be the four pillars of success, and … Continue reading Get Organized and Focused Around Your True TALENT
How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer
There are plenty of opportunities today to establish long-term consumer relationships. Rodric Bradford on October 30, 2020 at 12:09 pm The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and … Continue reading How marketers can stay centered around consumers
D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19
