Elizabeth Williams — February 13, 2018 Follow @bizmkter — February 13, 2018 “Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the f*** is that anyway? Can you … Continue reading Employer Brands Aren’t Made, They’re Managed
Rick Lepsinger — December 22, 2017 Follow @onpoint_llc — December 22, 2017 E-learning, or learning resources delivered using electronic media (video, internet, etc.), can be a powerful tool for helping your business scale its learning initiatives. Some of the benefits of e-learning include the reduced cost of training, increased flexibility and access, reduced time for … Continue reading Why Aren’t My Employees Benefiting from E-Learning?
Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017 Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads
Ryan Scott — November 7, 2017 Follow @causecast — November 7, 2017 Tumisu / Pixabay America’s Charities – a leader for more than 35 years in employee giving – regularly issues data-driven reports that identify trends in corporate giving and volunteering. Over the years, this “Snapshot” series has become a critical bellwether in employee-led corporate … Continue reading One of the Top Reasons Your Employees Aren’t Volunteering Will Surprise You
Liz Papagni — October 26, 2017 Follow @mrktgworx — October 26, 2017 It takes a lot of work to create marketing videos for your business. After you go through all the trouble (and money) needed to write, film, produce, and distribute your video, your ultimate reward is thousands of views, right? You want people to … Continue reading Why Your Videos Aren’t Getting Views
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017 They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. Janet Driscoll Miller on September 1, 2017 The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to … Continue reading Why microsites aren’t always ideal for SEO
AJ Agrawal — August 28, 2017 Follow @ajalumnify — August 28, 2017 Nikin / Pixabay You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation … Continue reading 8 Reasons You Aren’t Getting An ROI From SEO
