Tag Archives: Approach

SMBs increased exposure from remote work requires a different data security approach

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach →

How to Approach Linkbuilding in Light of Google’s Latest Announcement

SEO Link Building

Noa Eshed — March 16, 2020 Recently Google announced that it was penalizing guest blog post articles. This is a huge deal for many marketers basing their SEO strategy on link building. At Bold we’ve ceased utilizing this best practice for a while now. Backlinks built via link building outreach tactics are in many cases … Continue reading How to Approach Linkbuilding in Light of Google’s Latest Announcement →

5 Low Cost Ways To Approach Amazon Keyword Research

Amazon Utilization

Jonathan Bentz — March 5, 2020 geralt / Pixabay This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren’t you doing Amazon keyword research? In fact, according to research done … Continue reading 5 Low Cost Ways To Approach Amazon Keyword Research →

How to Align Your Strategy to a Customer-First Approach

Strategy

Larisa Bedgood — February 17, 2020 How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, … Continue reading How to Align Your Strategy to a Customer-First Approach →

How Should SMBs Approach Data Privacy Laws?

Privacy

Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws? →

Cocktail Party Approach to Email Nurture Sequences

Email Marketing Optimization

Jessica Mehring — December 13, 2019 Follow @horizonpeak Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple steps: You … Continue reading Cocktail Party Approach to Email Nurture Sequences →

4 Reasons Why You Need Videos in Your Digital Marketing Approach

Digital Marketing Strategies

Nabeel Ahmad — December 3, 2019 Follow @nabeelahmadreal 200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or … Continue reading 4 Reasons Why You Need Videos in Your Digital Marketing Approach →

7 Business Pain-Points that a Brand-First Approach Could Solve

Branding Lessons

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve →

Better data vs. big data: The importance of taking a lean data approach

Big Data Utilization

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019 Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach →

Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game

Management Skills

Kerry Goyette — September 23, 2019 Follow @kerrygoyette — September 23, 2019 Currently, five generations of workers are coming together to make products, provide services, and disrupt industries — but you should probably take a picture because it won’t last much longer. By 2020, Gen Zers will make up 40% of the working and consuming … Continue reading Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game →