Tag Archives: Approach

Why Co-Think is the Best Way to Approach Engagement

Jim Haudan — September 13, 2019 Follow @jhaudan — September 13, 2019 If you’ve ever written a report or spoken in front of a group, whether for your classmates in Communications 101 or fellow C-suite executives, one tactic you’ve surely used is a PowerPoint presentation. This program has probably been used billions of times. And … Continue reading Why Co-Think is the Best Way to Approach Engagement →

What’s the right approach to online marketing for your business?

Online Marketing

Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results. Jacob Baadsgaard on August 14, 2019 When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself. But, … Continue reading What’s the right approach to online marketing for your business? →

Changing Your Approach: Leading Different Processing Styles

Management Skills

Sarah Bircher — August 7, 2019 — August 7, 2019 Tumisu / Pixabay The best manager I ever had used to start our one-on-one meetings with this reminder, “Please let me know if I need to change my approach to help you be successful.” It was her way of practicing one of her guiding philosophies … Continue reading Changing Your Approach: Leading Different Processing Styles →

The Generation Gap: A New Approach to a Mature Workforce

Work Environment

Jeanne Hardy — July 26, 2019 Follow @creativebizinc — July 26, 2019 rawpixel / Pixabay One of the fastest growing segments of the labor market are older workers. Research predicts that by 2024, approximately 25 percent of U.S. workers will be 55 or older, which is more than double the rate in 1994, when they … Continue reading The Generation Gap: A New Approach to a Mature Workforce →

Reach the managed inbox with a proactive approach to email deliverability

Email Marketing Optimization

Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability →

How strict privacy laws can inform a marketer’s approach to email

Marketing Tools

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email →

How New Leaders Can Approach Team Building

Team Management

Rick Goodman — April 7, 2019 Follow @DrRickGoodman — April 7, 2019 Team building can be challenging under the best of circumstances. When you’re new to the job—for example, if you’ve just been promoted into the team leader role—it can be especially daunting. After all, how are you supposed to build unity among people you … Continue reading How New Leaders Can Approach Team Building →

Why brands must take a people-first approach to martech

Marketing Technology

Don’t get distracted by the shiny new thing. Companies that use martech to serve the “human experience” are getting it right, says Riverbed CMO. Ginny Marvin on April 5, 2019 at 6:36 pm Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their … Continue reading Why brands must take a people-first approach to martech →

Voice-based AI means brands must take an omnichannel approach with consumers

Omni-Channel

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018 AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers →

New Age Entrepreneurs are Killing it with Their Customer-Centric Approach

Entrepreneurship Lessons

Dhaval Sarvaiya — November 19, 2018 Follow @dhaval1sarvaiya — November 19, 2018 rawpixel / Pixabay There is a new force in the making. A new breed of entrepreneurs. They think big, start small, grow big and then, they change the world. When we say entrepreneurs, I am not referring only to industry veterans who have … Continue reading New Age Entrepreneurs are Killing it with Their Customer-Centric Approach →