Tag Archives: Approach

SMBs increased exposure from remote work requires a different data security approach

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach

How to Approach Linkbuilding in Light of Google’s Latest Announcement

Noa Eshed — March 16, 2020 Recently Google announced that it was penalizing guest blog post articles. This is a huge deal for many marketers basing their SEO strategy on link building. At Bold we’ve ceased utilizing this best practice for a while now. Backlinks built via link building outreach tactics are in many cases … Continue reading How to Approach Linkbuilding in Light of Google’s Latest Announcement

How to Align Your Strategy to a Customer-First Approach

Larisa Bedgood — February 17, 2020 How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, … Continue reading How to Align Your Strategy to a Customer-First Approach

Cocktail Party Approach to Email Nurture Sequences

Jessica Mehring — December 13, 2019 Follow @horizonpeak Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple steps: You … Continue reading Cocktail Party Approach to Email Nurture Sequences

4 Reasons Why You Need Videos in Your Digital Marketing Approach

Nabeel Ahmad — December 3, 2019 Follow @nabeelahmadreal 200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or … Continue reading 4 Reasons Why You Need Videos in Your Digital Marketing Approach

7 Business Pain-Points that a Brand-First Approach Could Solve

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve