Tag Archives: Approach

Overlooked Leads: How to Change Your Approach to Closing Deals

Colleen Perone March 1, 2021 Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your … Continue reading Overlooked Leads: How to Change Your Approach to Closing Deals

6 Ways to Improve Your Website Design Advertisement Approach

Sarah Bricker Hunt January 29, 2021 To keep your website design business growing, make sure your website is advertised to the right online audience. This article will give you six ideas for website design advertisement using several different techniques. We’ll get you up to speed on: Email marketing SEO techniques Google Ads, pay-per-click, and retargeting … Continue reading 6 Ways to Improve Your Website Design Advertisement Approach

How to Approach Post-COVID Work Environment as a Chief Digital Officer

Bob Van Rossum November 13, 2020 After months of working from home, companies across the country are now facing one of the most perplexing challenges since the start of COVID. How do you maintain an efficient working environment while meeting employees’ newly developed needs and expectations? As the leading chief digital officer executive search firm, … Continue reading How to Approach Post-COVID Work Environment as a Chief Digital Officer

How to take an agile approach to strategic marketing planning

Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles.  “Agile … Continue reading How to take an agile approach to strategic marketing planning

Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. Abby Reimer on July 30, 2020 In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) … Continue reading Feedback optimization: A user-first approach to SEO

How to Apply a Test and Learn Approach to Your Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing