Tag Archives: Approach

7 Business Pain-Points that a Brand-First Approach Could Solve

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve

Better data vs. big data: The importance of taking a lean data approach

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019  Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach

Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game

Kerry Goyette — September 23, 2019 Follow @kerrygoyette — September 23, 2019 Currently, five generations of workers are coming together to make products, provide services, and disrupt industries — but you should probably take a picture because it won’t last much longer. By 2020, Gen Zers will make up 40% of the working and consuming … Continue reading Generation Z Requires a Different Managerial Approach. Here Are 3 Ways to Elevate Your Boss Game

Why Co-Think is the Best Way to Approach Engagement

Jim Haudan — September 13, 2019 Follow @jhaudan — September 13, 2019 If you’ve ever written a report or spoken in front of a group, whether for your classmates in Communications 101 or fellow C-suite executives, one tactic you’ve surely used is a PowerPoint presentation. This program has probably been used billions of times. And … Continue reading Why Co-Think is the Best Way to Approach Engagement

What’s the right approach to online marketing for your business?

Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results. Jacob Baadsgaard on August 14, 2019 When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself. But, … Continue reading What’s the right approach to online marketing for your business?

Reach the managed inbox with a proactive approach to email deliverability

Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability

How strict privacy laws can inform a marketer’s approach to email

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email