Tag Archives: Approach

The 5-step approach to driving retail growth

Here’s what successful retailers are doing to survive and thrive in the current competitive environment. Jordan Elkind on November 2, 2018 at 4:24 pm Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon … Continue reading The 5-step approach to driving retail growth

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality Jamie Pitman on September 17, 2018   We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality … Continue reading How the hospitality industry should approach online reviews and citations

A Content-first Approach to Redesigning Your Firm’s Website

Tim Asimos — August 2, 2018 Follow @timasimos — August 2, 2018 27707 / Pixabay “Content-first” is a philosophy that leading digital agencies have adopted to guide their clients’ websites in a more efficient direction and to ultimately create a better user experience (UX). Naturally, a content-first approach recognizes content (messaging, copy, images, video, downloadables, … Continue reading A Content-first Approach to Redesigning Your Firm’s Website

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018   Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan  @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Aki Merced — May 18, 2018 Follow @akimerced — May 18, 2018 In the last decade, the growing adoption of e-commerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result … Continue reading Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. Brendan McGonigle on December 27, 2017    It’s that time of the year! That time of year when we all agonizingly optimize for holiday … Continue reading Unique international trends require a unique marketing approach