Tag Archives: APPLE

Apple Search Ads Boost iOS App Use, Retention In North America

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America →

Apple, Samsung, Google Race For Mobile Payments

Mobile Payments

Apple, Samsung, Google Race For Mobile Payments by Chuck Martin, Staff Writer, February 15, 2017 Mobile payments are growing significantly around the world, but that doesn’t mean there is a clear winning payments provider. Much like making purchases on the Web naturally evolved to making purchases via mobile websites, the behavior of paying for things … Continue reading Apple, Samsung, Google Race For Mobile Payments →

3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business

eCommerce Strategies

by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business →

7 Tips For Email Marketing On The Apple Watch

Email Marketing

by Jess Nelson, September 8, 2016 Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16. Apple did not disclose exact sales numbers, but The Wall Street Journal reports that analysts estimate that 12 million to 13 … Continue reading 7 Tips For Email Marketing On The Apple Watch →

If Apple Can Sell on Amazon – So Can You

eCommerce Strategies

by Pam Spier June 9, 2016June 9, 2016 Recently my firm has been getting a lot of inquiries from retailers questioning whether they should be selling on Amazon. They are concerned about letting Amazon take over their brand image and wonder whether the results will be worth the perceived risk. My answer is simple – … Continue reading If Apple Can Sell on Amazon – So Can You →

What You Need To Know About The Apple News Format

Publishers Guide

by Roee Ganot March 28, 2016March 28, 2016 Apple has already dominated the personal tech niche, providing superior products for phones, mp3 players, and personal computers, among others. Now it is entering the publishing game. Well, sort of. Apple has always had a news app on its iPhone, but it has opened up the option … Continue reading What You Need To Know About The Apple News Format →

The State Of Cross-Channel Paid Search, Part 2: SEM & TV

Marketing Guide

Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV →

The Reasons To Add Apple Maps To Your Digital Strategy

Digital Marketing

By Carolina Valdez-Ambia January 20th, 2016 Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the pie. Since the size and share of the pie that … Continue reading The Reasons To Add Apple Maps To Your Digital Strategy →

Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple

Education

VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple →

Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple

Google

Gavin O’Malley @mp_gavin, (September 16, 2015) Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show “instant articles” to their many users. The duo is promising publishers that just as with … Continue reading Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple →