The state of digital customer experience by Digital Marketing Depot

While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout.

The state of digital customer experience by Digital Marketing Depot

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms.

Adobe’s State of Digital Customer Experience research shows that retail executives are confident in their customer experience strategies, but they increasingly face data privacy concerns and struggle to deliver consistent experiences across channels.

And while many retailers are already experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout.

Download the report to learn more.

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Digital Marketing Depot

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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at https://digitalmarketingdepot.com.

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