Lindsay Christensen — December 30, 2016 — December 30, 2016 This is the sixth part of our eight-part series on mastering PPC. In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know … Continue reading Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign
Jody Glidden — November 24, 2016 — November 24, 2016 I get to spend a good amount of one-on-one time with clients, consultants and analysts in the legal, financial and professional services industries as part of my job. I say “get to” because I truly relish it – it’s a great opportunity to learn from … Continue reading My Answer to 5 Common CRM Automation Questions
Melanie Green — November 6, 2016 — November 6, 2016 When people use a search engine like Google or Bing, they are very often looking for an answer to a question they have. Maybe they’re discussing the net worth of Taylor Swift with friends and want to prove they knew the right answer. Perhaps they … Continue reading How to Answer Common Questions to Improve Your SEO Rankings
Joel Goldstein — October 30, 2016 Follow @joelgoldstein— October 30, 2016 Pitching to a new distributor or product broker can be nerve-wracking, but the best way to calm your nerves is to thoroughly prepare. Go into your meeting ready to answer these questions that will most likely come up during the pitch: What’s so different … Continue reading Questions You’ll Need to Answer When Pitching to a Distributor
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers. Some brands … Continue reading Why Social Media Isn’t the Answer for Your Community Marketing
by Ed HeilSeptember 10, 2016 Producing a video that has a documentary feel is not easy. It requires some experience, patience, and a keen sense for the desired sound bite you’re trying to elicit. What makes it so difficult? Well, a documentary-style video has little or no narration. The characters in the story carry the … Continue reading 6 Common Video Questions to Answer Before Your Next Shoot
by Carol Stephen Follow @Carol_StephenSeptember 3, 2016 Social Media Question? “It Depends” is the Right Answer! Why do social media “experts” always say “it depends!” as an answer to every question?What the heck? Don’t they have the real answer? Well, yes, they do. But the answers usually have so many variables that you can’t get … Continue reading Social Media Question? “It Depends” Is The Right Answer!
by Jamie Chaffin July 7, 2016July 7, 2016 Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While … Continue reading 7 Questions You Need to Answer If You’re Considering PPC
by Ari Rosenberg, Featured Contributor, June 23, 2016, 12:39 PM Eighty-five percent of all digital advertising dollars don’t get spent with premium online publishers. Instead, that ad spend goes to just two companies. If 85% of all ad dollars in television or in print went to two companies, sirens would be ringing — but … Continue reading Finding The Answer In Search
by Personal Branding Blog June 23, 2016June 23, 2016 It’s one of the most popular questions in interviews, and also one of the most understandable. Why not hear why your future employee is right for the role straight from the horse’s mouth? Why then, does it fill us with so much trepidation? Partly because there’s … Continue reading How to Answer ‘Why Should I Hire You?’
