Daniel Burrus — September 3, 2017 Follow @DanielBurrus — September 3, 2017 In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be … Continue reading It’s Hard to Keep an Entire Company Aligned. A Shared Futureview Could Be the Answer
Tag Archives: answer
3 Questions Small Businesses Should Answer to Manage State Sales Tax
Cameron Ackbury — July 7, 2017 Follow @deskera — July 7, 2017 jarmoluk / Pixabay According to William Fox, Professor of Economics at the University of Tennessee, the development of sales tax arose out of the Great Depression. In the 1930s, 24 states and the District of Columbia began imposing sales tax, and since then … Continue reading 3 Questions Small Businesses Should Answer to Manage State Sales Tax
Where is Your Business Located? The Answer Could Affect Your Loan Options
Meredith Wood — May 9, 2017 Follow @fundera— May 9, 2017 You’ve done hours of online research, compared dozens of options, and finally, you’ve found it—the perfect loan for your small business. But then, as you finally go to apply, there is a problem. As it turns out, your perfect lender isn’t licensed to fund … Continue reading Where is Your Business Located? The Answer Could Affect Your Loan Options
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. Brian Patterson on May 9, 2017 “Position 0” is the new holy grail in organic search rankings. A normal position … Continue reading 3 tactics we’re using for Answer Boxes
Should You Hire a Consultant? The Answer Is Not as Simple as You Think
Daniel Matthews — March 24, 2017 Follow @danielmatthews0— March 24, 2017 From the way some execs talk about consultants, they might as well be a four letter word. These bloodsucking scum prey on unsuspecting companies through the promise of improved processes and an unbiased perspective, marketing themselves as some sort of cure-all for the common … Continue reading Should You Hire a Consultant? The Answer Is Not as Simple as You Think
Before You Hire a Video Production Team, Answer These Important Questions
Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
7 questions your customers ask, and how your website must answer
All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions. Stoney deGeyter on March 15, 2017 at 10:36 am Every visitor to your website has questions — lots of them. These questions must … Continue reading 7 questions your customers ask, and how your website must answer
“What The Hell Do We Do With LinkedIn?!” (Final Answer)
By Sharon Hurley Hall March 7th, 2017 Even if you’re a social media whiz, LinkedIn can defy understanding. After all, it’s not like other social networks. Although it’s now got a lot more “social” in its features, and has recently refreshed parts of its interface so it looks more like other social sites, under the hood … Continue reading “What The Hell Do We Do With LinkedIn?!” (Final Answer)
Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
Customer questions every CMO should be ready to answer in 2017
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017