by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
by Jimmy Rodela November 24, 2015 Follow @dbjim21November 24, 2015 The eCommerce industry has become a gold mine of opportunity in the modern world. Without leaving your home, you can have access to the tools, connections, and resources that you need to set up shop and start running a business. If you’re oblivious about how … Continue reading The Anatomy of a Successful eCommerce Site
Jo Lynn DealSeptember 30, 2015 Can consumers really build a “relationship” with a company on social media? I’m not friends with businesses on Facebook. I like business pages, but the businesses aren’t my friends. Facebook recognized this distinction from day one, but businesses are still trying to get in the friend zone. There is a … Continue reading The Anatomy of the Perfect Facebook Ad and Why it Works
Tony AdragnaAugust 7, 2015 In your home, chances are there are several points people could enter your house from. These entry points include front doors, back doors, garage doors, windows, and so on. However, your guests probably enter your home from one point more times than all of the others combined. That’s how the homepage … Continue reading The Anatomy of a Great Homepage [Infographic]
Danny AshtonJuly 20, 2015 Having a checkout page in todays’ business climate is essential for any online retailer, but it’s important to get it right and not every site manages to do so – which can end up losing many potential customers in the process. The State of Abandoned Online Shopping Carts According to research … Continue reading The Anatomy of a Perfect Checkout Page [Infographic]
Lena PrickettJuly 20, 2015 How can you get more out of the infographics you create? Educate and delight your audience by layering in interactive elements. The time and effort you put into making an interactive infographic will pay off by marrying visual and kinetic learning in a powerful, memorable way. Our buyers love infographics because … Continue reading Anatomy Of An Interactive Infographic
Justin WilsonJuly 7, 2015 Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but … Continue reading The Anatomy of a Perfect Email Campaign
Louis FoongJune 19, 2015 Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible. SmartBug Media … Continue reading Anatomy of a Landing Page (Infographic)
Laura DonovanJune 12, 2015 Most businesses want a website that can be found by potential customers and that will convince them that what the company is offering will solve their problems or fulfill their wants and needs. We have been designing and writing websites for over 20 years. We have seen a lot of changes … Continue reading Anatomy of a Business Website
Carly MurphyJune 9, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading The Anatomy of a Landing Page (Infographic)
