Tag Archives: Anatomy

The Anatomy of the Perfect Landing Page

David LeonhardtMay 20, 2015 If you have never written a landing page before, or if you’ve tried writing one and failed miserably, let’s take a look at what makes a great landing page. We can begin by understanding that “writing” is only part of a landing page. In fact, there are many elements, and they … Continue reading The Anatomy of the Perfect Landing Page →

Anatomy of the Perfect SME

Smart Business Ideas

Rachel ParkerMay 13, 2015 Subject matter experts (SMEs) play a vital role in any organization’s content marketing program. These wizards serve as our source for the raw material from which we spin our content gold, and our relationships with them are among our most valuable assets. When many content marketers set out to select the … Continue reading Anatomy of the Perfect SME →

The Anatomy of a Paid Search Ad

Ad Campaigns

Michelle BrammerMarch 25, 2015 Pay per click advertising, or PPC, can be an integral part of any company’s marketing plan, if it’s done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through … Continue reading The Anatomy of a Paid Search Ad →

Anatomy Of A Winning B2B Blog

B2B

Becky TumidolskyJanuary 24, 2015 Everywhere you look, you’ll find B2B blogs in bad, bad shape. They’re tripping up. Flailing. Falling flat. Many businesses give up on their blogs after just a few months. They tire of seeing little or no engagement after posting company updates, random reflections, or dry, insular, industry-related stuff—nothing that would interest … Continue reading Anatomy Of A Winning B2B Blog →