William YatesApril 5, 2015 Way back, when I first started in the marketing sector in London UK, one of the first tasks I was involved with at the agency I worked with was the production of a series of ultra-high quality brochures for one of our global clients. Two years after completing this project, I … Continue reading Marketing Performance Analytics: Hello. Is There Anybody Out There?
Pratik DholakiyaApril 3, 2015 The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends into … Continue reading 5 Cool Web Analytics Tools to Spy on Your Website Visitors and Customers
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords
Jonathan LewisMarch 29, 2015 Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not Provided” keyword results in Google Analytics. This workaround will import results from Google Webmaster Tools to Google … Continue reading Google Analytics Keyword “Not Provided” Workaround
Ryan StewartMarch 28, 2015 I refuse to spend more than 10 minutes a day in Google Analytics. That’s why I set up Dashboards in my accounts. You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen. I built a killer Dashboard … Continue reading Steal My SEO Dashboard for Google Analytics
Jordan ConMarch 27, 2015 The height of basketball season is well underway (March Madness and NBA teams are gearing up for a playoff run), but I’ll bet you didn’t know how that relates to omni-channel marketing. Just like basketball, omni-channel marketing is about teamwork — using the various marketing channels towards a single goal and … Continue reading Omni-Channel Marketing Needs The Right Social Analytics
by Stephan Miller March 26th, 2015 Kansas City SEO I call it WordPress Analytics for Paranoids. Just joking. Sort of There have been times when I wanted to take Google Analytics off of all my sites. The paranoid angle may not be all that wrong: Blackhat SEOs may be leery of using Google … Continue reading No Prying Google Eyes: Piwik Web Analytics For WordPress
Richard SunleyMarch 25, 2015 Over the last few years, Instagram has taken the social media world by storm. According to Instagram’s press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day. From friends and family sharing photos of their latest holiday … Continue reading Top 5 Instagram Analytics Tools – With Views From Industry Experts
Navneet KaushalMarch 19, 2015 Learn how can Google Analytics help small businesses. Users can access a website 24 hours and 365 days of the year. We know that the traffic coming to your website plays a crucial role in the ROI. Still, I have seen several small businesses neglecting the analytics part of the website while taking … Continue reading Google Analytics Tips for Small Businesses
Amanda GrinavichMarch 19, 2015 In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free analytics offering. If you run a company page for your business or brand, you may have noticed the little analytics button on your page. Let’s look at what LinkedIn Analytics offers … Continue reading How To Use LinkedIn Analytics
