Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Tracey WallaceJuly 30, 2015 Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that … Continue reading The 7 Must-Measure Facebook Ad Analytics To Increase Your ROI
VerticalResponseJuly 28, 2015 Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Audience Insights provides small business owners with … Continue reading Twitter’s New Analytics: What You Need to Know
Alison MurdockJuly 25, 2015 If you’re like most small-to-medium business owners, you’re probably trying to accomplish a lot with a small team. You might have just a few people who split sales and marketing duties, or you might be trying to build a sales team or marketing team from the ground up. At the same … Continue reading 3 Things All Leaders Should Know About Data and Predictive Analytics
Warren KnightJuly 21, 2015 If, like me, you use Gmail as your preferred inbox, you can categorize your emails so that they can filter into certain folders, based on the information within the email. All of my “social” emails go into a separate folder, which I check once a week. As I was looking through … Continue reading TechTuesday: Understanding Twitter Analytics + 3 Top Tips
Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software?
Leah KlingbeilJuly 18, 2015 Social media monitoring is one of the keys to your success online. Without examining social media analytics and assessing the performance of your posts and social profiles, you are just playing a guessing game. By guessing, you’re missing out on a serious understanding for your business—what content is and is not … Continue reading Social Media Analytics For Dummies: A Tutorial
Daniel JamesJuly 17, 2015 It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin to using the internet to find information rather than relying on outdated methods. … Continue reading Catch 22 – Starting with Data Analytics
by Lindsey Patterson July 13th, 2015 Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points You can make certain conclusions from individual bits … Continue reading Get Insights From Your Site Analytics
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
