Tag Archives: Analytics

Bridging The HR Analytics Gap

Rocky MitaraiSeptember 29, 2015 In fact, while measurement has always been important in marketing, the explosion of data across the web, ability to track the digital footprints of customers, and availability of an array of reporting and analytics tools to help sift through that data and make sense of it – have fundamentally changed the … Continue reading Bridging The HR Analytics Gap →

Website Analytics: Plugins That Provide Post Stats

Return On Investment - ROI

By Tricia Mool September 29th, 2015 When I built my first WordPress website, and I am using the word “built” liberally, I was encouraged by how many plugins could support the goals I had and what I wanted to do. But these days, the market offers an ever increasing number of plugins–and that’s particularly true … Continue reading Website Analytics: Plugins That Provide Post Stats →

Making Sense of Google Analytics: 10 Tips for Small Businesses

Small Business

Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses →

Instagram Analytics: The Metrics That Matter

Instagram Marketing

Melissa MegginsonSeptember 17, 2015 Instagram has quickly become the darling of the visual marketing space. The platform, focused on sharing moments of your life as they happen, is known for it’s simple, singular focus on images. In fact, Instagram was so focused on images that up until the release of Instagram advertising, clickable links were … Continue reading Instagram Analytics: The Metrics That Matter →

User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences

Analytics

by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences →

Using the Hidden Google Analytics Feature to Find Pages You Need to Fix

Website Audit

Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix →

How To Banish Bad Bots From Your Site Analytics

Search Engine Ranking

One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it. Ben Goodsell on August 31, 2015 Many marketers have a vague awareness about server Log Files, but few know that they can … Continue reading How To Banish Bad Bots From Your Site Analytics →

Understanding Your LinkedIn Company Page Analytics [Video]

Analytics

VerticalResponseAugust 28, 2015 Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003, you may have missed some updates. One of its key evolution points was the launch of Company Profile Pages in March of 2008. Since then, there have been many enhancements. Most … Continue reading Understanding Your LinkedIn Company Page Analytics [Video] →

What is Video Content Consumption Analytics and What Can it Do For You?

Video Marketing

Manish AroraAugust 21, 2015 As has been known for some time now, traditional, keyword based SEO (Search Engine Optimization) is dead and has given way to Content Marketing. Within Content, Video is the fastest growing segment and it accounts for more than three-quarters of the growth in data over the internet. This is the reason why brands … Continue reading What is Video Content Consumption Analytics and What Can it Do For You? →

Basic Twitter Analytics: Free Tools, Excel Cheats, and Inside Tips

Twitter

Jason ChowAugust 19, 2015 Is Twitter dead? Probably not. Twitter is giving full access of its Tweets to Google. Twitter is making use of this traffic without logging into the platform. If you are a blogger, marketer or in business, Twitter should be a part of your overall social media campaign. It is vital to … Continue reading Basic Twitter Analytics: Free Tools, Excel Cheats, and Inside Tips →