Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible. Nicola Agius on July 1, 2023 Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing … Continue reading The Universal Analytics shutdown has finally begun
Tag Archives: Analytics
Most of you have Google Analytics 4 set up but are still learning how to use it
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say. Nicola Agius on June 28, 2023 Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to … Continue reading Are you ready for Google Analytics 4? Have your say in our poll
Google AdSense Integrates With Google Analytics 4, Among Other Updates
Google AdSense Integrates With Google Analytics 4, Among Other Updates by Laurie Sullivan @lauriesullivan, June 15, 2023 AdSense now integrates directly with Google Analytics 4 (GA4). Combining AdSense data with other website metrics such as traffic sources and user behavior, enabling marketers to gain deeper insights and identify patterns to optimize advertising revenue. “We’ve heard … Continue reading Google AdSense Integrates With Google Analytics 4, Among Other Updates
4 AI categories impacting marketing: Predictive analytics
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics
The pitfalls and practical realities of using generative AI in your analytics workflow
The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
Spend on marketing analytics and data infrastructure to grow sharply
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe. Kim Davis on April 17, 2023 Spend across marketing analytics and data infrastructure is forecast to grow from $ 22 billion in 2022 to $ 32 billion in 2026 in the U.S., U.K. and European Union. That’s … Continue reading Spend on marketing analytics and data infrastructure to grow sharply
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth
Accuracy in digital analytics: What marketers need to know
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
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