‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023 If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: Pamela Parker on January 26, 2023 at 9:57 It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of … Continue reading 37 questions to ask call analytics vendors during the demo
Glassbox will integrate conversational AI into its digital experience analytics platform. Kim Davis on January 18, 2023 Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is … Continue reading ChatGTP to support digital experience analytics
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed. Samantha Barnes on January 9, 2023 With the legacy version of Google Analytics retiring soon, we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s … Continue reading 3 Google Analytics 4 features to make up for lost data
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features. Samantha Barnes on November 21, 2022 For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and … Continue reading 3 “secret” marketing tools in Google Analytics 4
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
How Two Story Is Taking Over Workplace Performance Analytics Brad Anderson / 31 Oct 2022 When you run a business, you want as many high performers as you can get. The problem is, absent performance analytics, it can be hard to determine the exact attributes that make some employees stand out. Sure, you can … Continue reading How Two Story Is Taking Over Workplace Performance Analytics
