Tag Archives: Analytics

Mastering the art and science of creative analytics

Analytics Platforms

In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics →

8 Google Analytics Features Enhance App Measurement, Performance

Google Analytics

8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance →

Electrolux’s data and analytics roadmap to improved customer experience

Data Analytics

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience →

How call analytics is helping SMBs improve marketing and sales

Analytics Platforms

Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they’re priced for SMBs to use. Constantine von Hoffman on August 2, 2023  Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what … Continue reading How call analytics is helping SMBs improve marketing and sales →

Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics

AI Chatbots

Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics by Laurie Sullivan  @lauriesullivan, August 2, 2023 Publicis’ Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative artificial intelligence (GAI) with commerce analytics. Using conversational GAI models, Ask Profitero converts detailed reports into actionable insights accessible to anyone through … Continue reading Publicis’ Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics →

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws

Google Analytics

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2023 Sweden’s data-protection watchdog found that the 2020 version of Google Analytics presented data-breach security issues and consumer privacy concerns. An audit suggests the Google tool breached the privacy rules and risks posed by U.S. government surveillance. … Continue reading Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws →

Universal Analytics dies aged 11: ‘Be brave and be strong’

Google Analytics

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’ →

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