Tag Archives: Analyst

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full … Continue reading Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms

5 Ways To Leverage An Analyst Report For PR And Marketing

By Meredith L. Eaton, Published November 10, 2014   Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your … Continue reading 5 Ways To Leverage An Analyst Report For PR And Marketing