Tag Archives: Amazon

Achieving Supply Chain Visibility to Compete in the Age of Amazon

Supply Chain

Alexander Rinke — June 1, 2018 — June 1, 2018 From humble beginnings as an online bookseller, Amazon has become a household name and the most influential force in retail. The company has scaled rapidly and shifted consumer expectations toward an ‘on-demand’ economy. Now, with a few clicks, consumers want to know all the options … Continue reading Achieving Supply Chain Visibility to Compete in the Age of Amazon →

Amazon Search Focuses On Its Private Labels

Amazon

Amazon Search Focuses On Its Private Labels by Laurie Sullivan  @lauriesullivan, May 31, 2018 Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, … Continue reading Amazon Search Focuses On Its Private Labels →

How to Use Headline Search Ads to Promote Your Products on Amazon

Amazon Ranking

Richard Hammond — May 15, 2018 Follow @Big_Hambo — May 15, 2018 Amazon’s Sponsored Ads platform is growing in popularity as a cost-effective and robust advertising option for sellers on Amazon’s global e-commerce website. As Amazon continues to dominate the online shopping arena, it’s no wonder more and more sellers are drawn to finding out … Continue reading How to Use Headline Search Ads to Promote Your Products on Amazon →

6 Tips to Improve Your Amazon Email Subject Lines

Email Marketing Optimization

Chris Dunne — May 9, 2018 Follow @FeedbackExpress — May 9, 2018 You’ve carefully crafted your email content, personalised it, kept it short and to the point. You’re providing valuable information to your Amazon customers and are perfectly poised to get that all-important seller feedback or Amazon product reviews. But… All that effort can be … Continue reading 6 Tips to Improve Your Amazon Email Subject Lines →

3 lessons learned from 365,000 Amazon furniture & home goods product pages

Lessons Learned

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018   As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages →

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Marketing

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester →

Amazon Launches Search Services For Small Agencies Through Alexa.com

Marketing Platforms

Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan  @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com →

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