Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Tag Archives: Amazon
Amazon — Once Again- – Fights Fake Reviews, Click Fraud
Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud
If You Aren’t Selling Your Products on Amazon, Someone Else Is
James Thomson — July 22, 2018 — July 22, 2018 Between Amazon Retail and third-party Marketplace sellers, Amazon made about $ 120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably … Continue reading If You Aren’t Selling Your Products on Amazon, Someone Else Is
How to Handle Negative Reviews on Amazon and Rank Higher
Sergio Arboledas — July 19, 2018 Follow @sergi_trance — July 19, 2018 Amazon have more than 3 billion products across their 11 marketplaces worldwide. Each of those products can be reviewed by customers who (usually) give an accurate overview of the product that they have purchased. The biggest barrier to sales of an Amazon seller … Continue reading How to Handle Negative Reviews on Amazon and Rank Higher
6-Step Checklist for Acing Your First Month as an Amazon Seller
Michael Ugino — July 3, 2018 — July 3, 2018 The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on … Continue reading 6-Step Checklist for Acing Your First Month as an Amazon Seller
As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit
Stephanie McGuinn — July 2, 2018 Follow @PIMidlantic — July 2, 2018 Yes, you read that right; once every year, Amazon offers to pay full-time associates at its fulfillment centers up to $ 5,000 to quit. As an employee retention strategy, that sounds counterintuitive, if not outright batty, particularly considering how expensive it is to … Continue reading As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit
Why Amazon Should Be Top Of Marketers’ Agenda
Why Amazon Should Be Top Of Marketers’ Agenda by Joel Davis , Columnist, June 28, 2018 Google has dominated the search scene long enough that a generation of young people is left wondering how baby boomers managed “back in the day.” Now, however, a new giant is entering the search arena. Amazon is starting to … Continue reading Why Amazon Should Be Top Of Marketers’ Agenda
The myths that keep you from winning on Amazon
If you’re still hanging onto best practices from years gone by, contributor Andrew Waber says it’s time to let go if you want to improve your performance. Andrew Waber on June 22, 2018 Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices … Continue reading The myths that keep you from winning on Amazon
9 Ways to Promote Your Amazon Listings and Sell More Products
Michael Ugino — June 13, 2018 — June 13, 2018 Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The … Continue reading 9 Ways to Promote Your Amazon Listings and Sell More Products
How to Increase Your Amazon Seller Feedback Rating
Chris Dunne — June 14, 2018 Follow @FeedbackExpress — June 14, 2018 Amazon ranks seller performance in many ways, with one of the most important being your seller rating. It is a rating of how customers feel about you as a seller and the service you’ve provided them. If you want to get sales and … Continue reading How to Increase Your Amazon Seller Feedback Rating