Tag Archives: Amazon

Amazon Private-Label OTC Products Lands In Top 3 Search Positions

Amazon Private-Label OTC Products Lands In Top 3 Search Positions by Laurie Sullivan , Staff Writer @lauriesullivan, (September 11, 2018) Basic Care, Amazon’s private-label over-the-counter product, was the top brand in Amazon’s search results for the OTC allergy category from August 1 through August 15, according to data released by Kantar Media on Tuesday. Kantar Media … Continue reading Amazon Private-Label OTC Products Lands In Top 3 Search Positions →

Why Brands Can’t Afford Not To Advertise On Amazon

Amazon

Why Brands Can’t Afford Not To Advertise On Amazon by Wes MacLaggan , Columnist, August 30, 2018 Facebook and Google have long held the lion’s share of advertising dollars, but Amazon is quickly growing its influence in the space, surpassing $2.2 billion in ad revenue in Q2. While still small in comparison, the ecommerce giant … Continue reading Why Brands Can’t Afford Not To Advertise On Amazon →

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign →

Why you’ll benefit from fully funding your core brand terms on Amazon

Amazon Ranking

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018 Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon →

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study

Programmatic

Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study →

Amazon — Once Again- – Fights Fake Reviews, Click Fraud

Fake Reviews

Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud →

If You Aren’t Selling Your Products on Amazon, Someone Else Is

Amazon Listing

James Thomson — July 22, 2018 — July 22, 2018 Between Amazon Retail and third-party Marketplace sellers, Amazon made about $ 120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably … Continue reading If You Aren’t Selling Your Products on Amazon, Someone Else Is →

How to Handle Negative Reviews on Amazon and Rank Higher

Feedback Management

Sergio Arboledas — July 19, 2018 Follow @sergi_trance — July 19, 2018 Amazon have more than 3 billion products across their 11 marketplaces worldwide. Each of those products can be reviewed by customers who (usually) give an accurate overview of the product that they have purchased. The biggest barrier to sales of an Amazon seller … Continue reading How to Handle Negative Reviews on Amazon and Rank Higher →

6-Step Checklist for Acing Your First Month as an Amazon Seller

Amazon Listing

Michael Ugino — July 3, 2018 — July 3, 2018 The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on … Continue reading 6-Step Checklist for Acing Your First Month as an Amazon Seller →

As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit

Employee Engagement

Stephanie McGuinn — July 2, 2018 Follow @PIMidlantic — July 2, 2018 Yes, you read that right; once every year, Amazon offers to pay full-time associates at its fulfillment centers up to $ 5,000 to quit. As an employee retention strategy, that sounds counterintuitive, if not outright batty, particularly considering how expensive it is to … Continue reading As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit →