by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
by Dave Brock June 17, 2016 Follow @davidabrockJune 17, 2016 A few days ago, I had a great discussion with a reader who had just finished reading the Sales Manager Survival Guide. He’s a senior sales executive who wanted to immediately start applying some of the lessons in coaching the managers reporting to him and … Continue reading Your Coaching Discussions Always Have A Context
by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
by Andre Oentoro June 6, 2016 Follow @breadnbeyondJune 6, 2016 Getting a video to go viral is the dream of every modern marketer. Brainstorming creative ideas for hours, hoping that the outcome will skyrocket us to the top of people’s product list… It’s all a fun and challenging game until it ruins your whole video … Continue reading 3 Reasons Why Viral Video is NOT Always What You Want for Video Marketing
by Jim Lounsbury April 30, 2016April 30, 2016 You’re good at what you do. You listen to your clients. You take their chicken-scratch briefs and create astonishing videos that live and breathe. You have refined your craft to the point that you can give your client exactly what they want. More exposure. Views. Engagement. But … Continue reading 5 Things Video Pros Should Always Invoice For
by Jaime Nacach April 8, 2016 Follow @bloominariApril 8, 2016 The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the … Continue reading 5 Reasons to Always Use a Landing Page
by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
by John Nemo January 23, 2016 Follow @JohnNemoPRJanuary 23, 2016 I shouldn’t even have to say this, given we’re all adults and common sense should rule the day, but here goes … It is one thing to CLAIM authority. It’s quite another to DEMONSTRATE it. The LinkedIn Gold Rush These days, I can’t click a … Continue reading What Successful Sales People ALWAYS Do
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
