by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
by Steve DiGioia January 18, 2016 Follow @stevedigioiaJanuary 18, 2016 …that’s one of the worst things an employee can say to me. Something happened the other day that reminded me of a time when I was still new in this business. Yes, I didn’t have the 25+ years of experience as I do now but … Continue reading We’ve Always Done It This Way…
Colleen McKennaOctober 5, 2015 As more and more LinkedIn members decide LinkedIn has merit for selling and recruiting, there is an assumption that just because you’re on LinkedIn it’s going to “automagically” work. I often hear: I’ve been on LinkedIn a long time, it’s my number one source for leads. OR I’ve been on LinkedIn … Continue reading Why LinkedIn Doesn’t Always Work
Ian SpencerSeptember 17, 2015 When it comes to getting more sales and enquiries from countries outside of your operating base, the challenge to not only attract but also convert this business is often significant, as understanding more than one language and culture can often be something that takes a while to learn and then perfect. … Continue reading When It Comes To Website Translation, Professional Is Always Best
Helen LevinsonAugust 19, 2015 It’s no secret that our company had high turnover in 2014. Why? Because our goal was to have a team that believed in a good culture, that held themselves accountable, and were customer evangelists. While we hired a full stack team in the early stages of our startup, we realized that … Continue reading Turnover Isn’t Always Bad
Amanda ClarkAugust 7, 2015 One of the best ways to generate increased engagement for your company Facebook page is to boost posts. If you don’t know how this tool works, the Grammar Chic blog has a step-by-step guide. Boosting posts is something small business owners all need to do from time to time—Facebook requires you … Continue reading 5 Types Of Facebook Posts You Should Always Boost
Elizabeth ChungJuly 26, 2015 While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s designs. Your message’s overall look and feel can directly impact a supporter’s decision to keep reading. When you present your content in a way that’s both intriguing and … Continue reading How To Design Emails That Always WOW Readers
Eric StrongJuly 21, 2015 This article is mainly for department heads and business owners who employ full time creative professionals. Although, it should be noted that much of this information will be helpful for employers dealing with freelance professionals and even spouses of creative professionals. There are many different types of creative people, some are … Continue reading Why Creative Professionals Will Always Have Work – Tips for Managing an Ever-Growing List of Projects
Daniel JamesJuly 17, 2015 We often hear the phrase “less is more” tossed around in a variety of everyday scenarios. No matter what the situation, the idea is simple: put in less of X, get more of Y. And who doesn’t love a steal of a bargain? If we find a home that’s under market, … Continue reading Fact or Fiction: A Low Cost of Hire is Always Good
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015 It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move
