Tag Archives: Alternative

Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology

Google Advertisement

Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan  @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology →

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

TV Advertisement

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese  @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution →

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies

Cookieless Targeting

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies by Ray Schultz , September 10, 2021 Marketing platform LiveIntent has integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream.   An expansion of the firms’ existing partnership, the arrangement will allow publishers and marketers to apply insights garnered from … Continue reading LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies →

Clubhouse App: New Podcasting Alternative or Supplement?

Clubhouse

Angela Hausman, PhD June 14, 2021 The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now run on Andriod devices); adding drop-in chat functionality. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, drove downloads to over 8 million … Continue reading Clubhouse App: New Podcasting Alternative or Supplement? →

Does Google’s FLoC alternative to third-party cookies make sense?

Privacy

If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense? →

Digital Marketing: Your Trade Show Alternative

Digital Marketing

Ben Savage December 17, 2020 As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers. Although you may participate in virtual events, you still need a way to talk directly to leads. Fortunately, digital marketing tactics can connect you to potential customers and amplify your message across many platforms. … Continue reading Digital Marketing: Your Trade Show Alternative →

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