Tag Archives: Alternative

Don’t risk your business and consumer relationship over ‘alternative facts’

Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant. Rachel Lindteigen on February 3, 2017    A new term popped up recently, and it’s a dangerous one for marketers. Kellyanne Conway, counselor to our new president, introduced … Continue reading Don’t risk your business and consumer relationship over ‘alternative facts’

5 Alternative Ways to Fund Your Startup Marketing

by Tahir Akbar February 16, 2016 Follow @tahirakbrFebruary 16, 2016 Starting a business is an exciting endeavor but equally challenging as well. Particularly with the proven failure of traditional belief “build and they will come”, overnight success stories seem fake. Those motivational stories you hear are often result of years of hard work, consistent efforts, … Continue reading 5 Alternative Ways to Fund Your Startup Marketing

Twitter Advertising – An alternative to Facebook Ads?

Jasmine SandlerMay 4, 2015 With the clamp on Facebook advertising returns for small business marketers, is #Twitter advertising the alternative? Since Facebook decided to favor big brand advertisers and leave the rest of its billion member base fending for themselves, many small businesses and individual online entreprenuers find themselves at a real (financial) loss. It … Continue reading Twitter Advertising – An alternative to Facebook Ads?

Is Google Not Getting You Traffic? Then Try These Alternative Strategies

Mark PrestonApril 24, 2015 If you run a small or medium sized company, chasing after a high ranking on the Google search results can be a frustrating quest. Even if you make it to page one for your targeted keywords with some intelligent SEO tactics, a shift in the algorithm can quickly undo your good … Continue reading Is Google Not Getting You Traffic? Then Try These Alternative Strategies

Use Alternative Contextual Advertising Platforms to Supplement Your AdSense

Christopher Jan Benitez December 16, 2014 When starting out with your online business, conventional wisdom will advise you to set up a Google AdSense account so you can monetize your site or blog. This ad platform will allow you to feature ad blocks at specific parts on the pages of your site. Once your visitors … Continue reading Use Alternative Contextual Advertising Platforms to Supplement Your AdSense