Tag Archives: Alternative

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese  @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies

LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies by Ray Schultz , September 10, 2021 Marketing platform LiveIntent has integrated its email-based Authenticated Bridge framework and nonID addressable media solution into the OpenX bidstream.   An expansion of the firms’ existing partnership, the arrangement will allow publishers and marketers to apply insights garnered from … Continue reading LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies

Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Clubhouse App: New Podcasting Alternative or Supplement?

Angela Hausman, PhD June 14, 2021 The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now run on Andriod devices); adding drop-in chat functionality. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, drove downloads to over 8 million … Continue reading Clubhouse App: New Podcasting Alternative or Supplement?

Does Google’s FLoC alternative to third-party cookies make sense?

If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense?

Digital Marketing: Your Trade Show Alternative

Ben Savage December 17, 2020 As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers. Although you may participate in virtual events, you still need a way to talk directly to leads. Fortunately, digital marketing tactics can connect you to potential customers and amplify your message across many platforms. … Continue reading Digital Marketing: Your Trade Show Alternative

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing experience. Rodric Bradford on November 18, 2020 Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the … Continue reading In-video engagement as an alternative to ads

E-commerce as an Alternative for Brick-and-Mortar Retailers

Michael Begg — April 16, 2020 The impact of coronavirus can be seen throughout the different areas of our economy: airlines are struggling, restaurants are closing, and even the stock market has suffered. However, most economic losses in the United States are due to store closures. About 72% of retailers are already closing stores and … Continue reading E-commerce as an Alternative for Brick-and-Mortar Retailers