Tag Archives: Align

How To Align Executive Teams With Startup Business Goals

Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 Marketing teams must have visibility over key business goals, in order to align their work with broader company ambitions. This can have a significant impact on business success, startup growth, and sustainability of your digital marketing activities. A recent study found that companies with … Continue reading How To Align Executive Teams With Startup Business Goals

5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]

by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]

The Key to Video Success: How to Align Your Team to Achieve Video Nirvana

by Andrew Follett April 13, 2016 Follow @demoduckvideoApril 13, 2016 I’ve seen it happen far too many times. We’re a few weeks into production and we start hearing things like, “Sorry guys, we need to regroup internally, we have some differences of opinion. We’ll get back to you.” Weeks pass. Momentum fades. The timeline is … Continue reading The Key to Video Success: How to Align Your Team to Achieve Video Nirvana

To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions

Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions