Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. Mike Maynard on November 19, 2024 It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this … Continue reading 5 ways B2B differs from B2C — and 3 ways they align
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024 It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024 You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth
Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. Venkatraman Kannan on September 16, 2024 Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your … Continue reading How to align your martech COE with organizational and go-to-market goals
June 18, 2024 Amazon Labor Union workers vote to align with Teamsters The ALU will essentially join the Teamsters as an ‘autonomous’ local union with the same rights and duties as a standard chapter, according to the agreement. BY Associated Press New York City warehouse workers who are part of the Amazon Labor Union overwhelmingly voted … Continue reading Amazon Labor Union workers vote to align with Teamsters
Conduct a marketing processes and technology audit, map platforms to the buyer’s funnel and streamline your martech stack. Ana Mourão on April 24, 2024 When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in … Continue reading How to align processes to drive martech utilization
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes
By Vetri Vellore January 19, 2023 A new year means new personal and professional goals. 2023 is here, and it’s a natural time to reflect on what defines you as a leader—what’s working and what’s not. The best gift you can give your business and team as we move into 2023 is clarity on … Continue reading Managers have productivity paranoia. Here are 5 steps to better align your team
By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Corey Patterson on February 18, 2022 “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key … Continue reading How to align B2B sales and marketing teams
