Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Corey Patterson on February 18, 2022 “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key … Continue reading How to align B2B sales and marketing teams
Drive adoption and ROI by aligning your tech stack with your team. Tray.io on December 7, 2021 Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for … Continue reading How to align your tech stack with your organization
Achim Nowak April 28, 2021 You didn’t see it coming. The sudden restructuring at work. The sale of an entire business unit. The firing of a beloved leader. You think you’re cool with change. Or so you tell yourself. This isn’t your first time at the rodeo. Yup, been there, done that. Your first reaction … Continue reading 5 Ways to Align With Change We Don’t Like
Achim Nowak April 23, 2021 I remember watching this video. I am happy to announce the sale of our Microchip Business, says Mike, the jovial CEO of a global high-tech micro-technology enterprise. The Microchip Business will integrate perfectly with the Mega-Microchip Trader firm, and I have no doubt that it will thrive in its new … Continue reading Align Your Emotional Self-Expression With Your Self-Awareness!
Jeff Furst — June 2, 2020 How to align your pre-employment assessments with job requirements to find the most qualified applicants Defining a job is the first step to building a hiring strategy that allows your business to consistently find, hire, and keep top talent. Once you’ve defined the job and connected it to important … Continue reading How to Align Pre-Employment Assessments with Job Requirements
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan
Larisa Bedgood — February 17, 2020 How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, … Continue reading How to Align Your Strategy to a Customer-First Approach
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
Mariah Muller — December 27, 2019 At a recent gathering, a friend of a friend found out I write about digital marketing and SEO. He immediately perked up: “You’re the person I need to talk to!” What exactly did he need help with? He had a blog with tons of great content on it, but … Continue reading Why SEO and Content Marketing Should Work Together (& How to Align Yours)
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’
