Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working. Stacey Ackerman on November 4, 2019 Too often companies approach agile marketing as a new process for the team, but in reality, … Continue reading Implementing agile marketing experiments lead to leadership buy-in
Tag Archives: Agile
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise?
Have We Reached Peak Agile?
Stefan Wolpers — October 22, 2019 Follow @StefanW TL; DR: Have we reached Peak Agile? There has never been a shortage of articles claiming that Agile is either dead, failing, disrespectful, or useless, with authors ranging from respected signatories of the Agile Manifesto to click baiters to people who never experienced the real thing in … Continue reading Have We Reached Peak Agile?
Is your social media policy agile?
It’s time we revisit our policies and take into account the risk of not being there for our customers on social media. Stacey Ackerman on October 14, 2019 Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy … Continue reading Is your social media policy agile?
Mind Your Language (If You Want to be Agile)
Jose Casal — October 10, 2019 There are four key words in the first value of the Agile Manifesto: “Individuals and their interactions over processes and tools” Most of us can spend countless hours debating the value of focusing on people and the dangers related to focusing on processes and tools. Interestingly, in our debates … Continue reading Mind Your Language (If You Want to be Agile)
Faking Agile Metrics or Cooking the Agile Books
Stefan Wolpers — October 9, 2019 Follow @StefanW TL; DR: Faking Agile Metrics — An Eye-Opening Exercise Imagine you’re a Scrum Master and the line manager of your team believes that the best sign for a successful agile transformation is a steady increase in the Scrum Team’s velocity. Moreover, if the team fails to deliver … Continue reading Faking Agile Metrics or Cooking the Agile Books
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
The Agile Workspace: The Undervalued Success Factor
Stefan Wolpers — October 2, 2019 Follow @StefanW TL;DR: Agile Workspace Means Choice Among a Diversity of Spaces If you want your organization to become agile, adding more whiteboards to the workspace will not suffice. You have to abandon the idea that the workspace is an assembly line for white-collar workers. You need to let … Continue reading The Agile Workspace: The Undervalued Success Factor
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
5 Ways Agile Leaders Navigate a VUCA World
Rick Lepsinger — September 16, 2019 Follow @onpoint_llc — September 16, 2019 Originally coined by the US Army to describe the increasingly unpredictable dynamics of the post-Cold War world, the acronym VUCA has been embraced by the business world to describe the global economy of the 21st century. Each letter stands for a unique type … Continue reading 5 Ways Agile Leaders Navigate a VUCA World
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