Ian Mitchell — September 11, 2019 — September 11, 2019 “Everybody has their manifesto; let them talk their language, come to the people, and the people will decide” — Prakash Raj So where were you between February the 11th and 13th, 2001? Well, since you appear to have difficulty remembering, let me narrow things down. … Continue reading The Agile Manifesto from a Lean Perspective
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change. Stacey Ackerman on September 11, 2019 If you want to jump on board with the agile marketing bandwagon, that’s great! But before you do, realize that your … Continue reading If you want to be agile, you may need to change your company’s culture
Peter Koning — September 10, 2019 — September 10, 2019 Dispirited, unmotivated, unappreciated workers cannot compete in a highly competitive world. Frances Hesselbein The core responsibilitie of the agile leader is creating the right context for the agile teams so they can thrive and self-manage. One of the characteristics of this context is all about … Continue reading How Can Agile Leaders Create the Right Context for Ownership?
Jonathan Fries — August 28, 2019 Follow @jonathanfries — August 28, 2019 As digital transformation continues to spread, more and more organizations are adopting Agile and asking for help—help with execution strategies, communicating the benefits to stakeholders, and with understanding the best place to start. Below are some of the benefits of Agile and how … Continue reading Measuring the Benefits of Agile Software Development
Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile
Shayen de Silva — July 31, 2019 — July 31, 2019 Taking on new and exciting design projects and creating the perfect end product is what all designers get a kick out of. However, despite your best intentions, it is easy to say ‘yes’ to too many tasks which can end up negatively affecting your … Continue reading How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy
Ashley Lipman — July 28, 2019 — July 28, 2019 An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a … Continue reading How to Stay Agile With an Omnicommerce Strategy
Bob Van Rossum — July 16, 2019 Follow @BobVR — July 16, 2019 Today is the era of agile marketing–which means–recruitment marketing needs to improve to get the best marketing talent. Hiring candidates any day of the year is disruptive. As a CMO, you have a plethora of daily tasks. At the same time, you … Continue reading How to Have an Agile Hiring Process to Attract Top Marketing Talent
Darleen DeRosa — June 27, 2019 Follow @onpoint_llc — June 27, 2019 geralt / Pixabay The immense pressure on company boards to be more active and involved in developing and executing strategy will only intensify with today’s dynamic, innovative economy. Board positions are no longer seen as a ceremonial role or a perk for executives, … Continue reading How Agile Leadership Can Improve Board Governance
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
