Tag Archives: Agile

Create a healthy partnership with your internal teams using agile marketing

It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders. Stacey Ackerman on March 9, 2020 A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table. With agile marketing, we can … Continue reading Create a healthy partnership with your internal teams using agile marketing →

8 Reasons Why You Should Adopt Agile Project Management in 2020

Project Management

Vartika Kashyap — March 4, 2020 What is Agile? Forget the term agile project management for a while and concentrate only on the word ‘agile’. What do you understand by it? Agile means – efficient or getting maximum output in minimum time without any wastage of time. Now, when we see this in the context … Continue reading 8 Reasons Why You Should Adopt Agile Project Management in 2020 →

How to use agile marketing to prioritize high-value initiatives and improve productivity

Productivity

Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work. Stacey Ackerman on February 10, 2020 We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines … Continue reading How to use agile marketing to prioritize high-value initiatives and improve productivity →

Applying agile to deliver better customer journeys

Project Management

Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys →

5 Practices That Help With Agile Software Development

Project Management

Peter Gfader — January 21, 2020 Often we work harder in Scrum teams, but not necessarily smarter. Therefore the way we work has to change. Five tips for more effective agile work. As a technical Scrum Master and technical Agile Coach, I travel a lot with teams and accompany them on their adventures. The adventure … Continue reading 5 Practices That Help With Agile Software Development →

Broaden your marketing skills to succeed as an agile marketer

Marketing Strategy

To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer →

How Much Autonomy Should Teams Get From Their Agile Leader?

Project Management

Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader? →

How agile adoption will change the way we work in 2020

Project Management

We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year. Stacey Ackerman on January 3, 2020 Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. … Continue reading How agile adoption will change the way we work in 2020 →

Kanban vs Scrum: Understanding the Tools for Agile Success

Project Management

Oliver Peterson — January 1, 2020 You’ll often hear the question: “Which is better? Kanban or Scrum?” or variations of this eternal deathmatch between two of the most well-established agile methodologies. People are wasting energy fighting over which methodology trumps another. If you’re an agile organization, you should be placing principle above practice. It makes … Continue reading Kanban vs Scrum: Understanding the Tools for Agile Success →

Agile Leadership: A Comprehensive Guide

Leadership Skills

Rick Lepsinger — November 13, 2019 Follow @onpoint_llc Today’s ideal leadership candidates are not necessarily employees with the most experience or expertise. One of the key differentiators among top leaders is leadership agility, or the ability to balance competing demands. Agile leaders foster connections with team members and customers, enable teams to achieve peak performance, … Continue reading Agile Leadership: A Comprehensive Guide →