Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Karl Sakas December 2, 2021 How many accounts can one AM handle at your agency? Consider these 16 factors. An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I … Continue reading How Many Accounts Can One Agency Account Manager Handle?
Josh Ritchie November 20, 2021 If your brand is considering getting into video—or mixing up the way you do it—now is the time. Online video is only growing. According to Wyzowl, 86% of businesses use video as a marketing tool, and 78% of video marketers say video has directly helped increase sales. Tl;dr: You need … Continue reading How to Find a Video Production Agency (9 Tips to Help the Search)
Katy French November 11, 2021 A successful brand video benefits both your brand and your video agency. It’s a powerful medium, but it also requires a lot of work. That’s why your relationship with your video agency is so important. It starts with the right partner. (If you’re on the hunt for an agency, see … Continue reading 10 Tips to Work Effectively with Your Video Agency
Chris Bibey October 15, 2021 As a digital agency owner — especially one with limited resources — recruiting remote workers is easier said than done. Even though there’s a large talent pool to choose from, you’re sure to have questions and concerns as you move through the process. Small digital agency owners don’t have an … Continue reading How to Recruit Remote Workers as a Small Digital Agency Owner
Mike Johnson September 28, 2021 Choosing a PPC agency to manage your paid advertising strategy is a big commitment. Anyone can run campaigns on a platform like Google Ads but you’re looking for an agency because you want to get the best return on your PPC investment. This article aims to help you choose the … Continue reading 13 Questions to Ask Your Next PPC Agency
Learn where SMBs want agencies to step in and help – and why they’re willing to pay agencies more. CallRail on September 21, 2021 There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and … Continue reading What clients need from your marketing agency today
Bob Van Rossum September 2, 2021 Fueled by the pandemic, the leading executive digital search agency has seen live-streaming become an even more popular choice for many businesses and organizations. Top companies have taken advantage of social media live stream options. Churches have transferred to live streams. Schools have implemented it into their systems. Even … Continue reading Why This Executive Digital Search Agency Says You Should Concentrate On Livestreaming
Stacy Lee August 19, 2021 At this point, you’ve probably already recognized the fact that you need external help in filling a job vacancy. Your HR team is busy juggling multiple tasks at the same time, but you need to source candidates for a certain position as soon as possible. Time is of the essence, … Continue reading How to Choose the Best Recruitment Agency for Your Business
Karl Sakas July 9, 2021 Use an ARCI (RACI) Matrix to reduce drama at your agency As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines … Continue reading Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix
