Tag Archives: after

What Consumers Do After A Voice Search And Other Data

What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data →

What Consumers Do After A Voice Search And Other Data

Voice Search

What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 27, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data →

After Tons of Job Interviews, Here’s How the Worst Applicants Made an Impact

Job Interviews

John Hodge — April 3, 2018 Follow @johnahodge — April 3, 2018 I’ve been hard at work building a team of marketers, so I’ve kind of fallen off the map in terms of blogging, but I want to talk about how the hiring process went. Before we jump in there are a couple of things … Continue reading After Tons of Job Interviews, Here’s How the Worst Applicants Made an Impact →

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

Content Strategy

Arik Hanson — March 27, 2018 — March 27, 2018 A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows … Continue reading 7 Ways to Get More Mileage For Your Trade Show Social Content After The Show →

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Facebook

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018 Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected →

How brands can engage with customers after checkout

Consumer Engagement

You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout →

How Should Brands Work With Facebook After Its Algorithm Change?

Facebook Branding

Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change? →

After Its Latest Advergeddon, Should Businesses Still Use YouTube?

YouTube for Business

Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube? →

How to Succeed with Video Marketing After Facebook’s News Feed Update

Facebook Video

Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update →

Optimize your holiday marketing dollars – long after the Christmas lights dim

Marketing Guide

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018 E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim →