Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017 E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim
Choncé Maddox — December 2, 2017 — December 2, 2017 geralt / Pixabay Whether you like or dislike networking events, the reason for attending should be clear. You want to meet other people who you could potentially work with in some capacity in the future. You may be good at starting up a meaningful conversation … Continue reading The Ultimate Follow Up After a Networking Event
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan. Ryan Phelan on November 27, 2017 The retail world is about to shift into overdrive. Having worked on both sides of retail … Continue reading 4 killer tips to help you spy on your competitors during the holidays (and after)
Paul Keijzer — November 25, 2017 Follow @Paul_Keijzer — November 25, 2017 TeroVesalainen / Pixabay So you’re just walking out of a job interview that you’ve spent days preparing for. You may be walking out feeling great because it went well, or maybe you’re not feeling that confident. But, nonetheless, you gave it your best. … Continue reading 5 Actions You Should Be Taking After A Job Interview
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Amanda Clark — October 23, 2017 Follow @GrammarChicInc — October 23, 2017 Pixabay You may think that once you walk out of an interview, your job is done and the ball is in the employer’s court now. While this is true, that doesn’t mean you’re off the hook quite yet. Whether you totally rocked – … Continue reading Why Sending a Thank You Note After an Interview Matters
Sanjay Castelino — October 2, 2017 Follow @SanjayCastelino — October 2, 2017 We’ve all been there — bland conferences where attendees trudge through endless rows of booths, scan their tags dutifully, and feign interest in yet another predictable sales pitch. Those conferences bore and lose relevance quickly. However, there are best practices you can follow … Continue reading 7 Ways to Keep Your Conference Relevant Year After Year
Jon Shields — September 27, 2017 Follow @thejonshields — September 27, 2017 StockSnap / Pixabay One of the most demoralizing aspects of the job search is clicking “submit” on an online application only to be faced with deafening silence. Some job seekers submit dozens of applications without hearing anything back, making it difficult for them … Continue reading 4 Reasons You Didn’t Hear Back After Applying for a Job
Carol Stephen — September 21, 2017 Follow @Carol_Stephen — September 21, 2017 How To Arrest Social Media Humble Brags After Big Storms Unless you’ve been living under a rock, you know about the storms in Florida and Texas. And, the entire west coast is on fire! Many people have had to move, have lost their … Continue reading How To Arrest Social Media Humble Brags After Big Storms
